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Anatalis Packaging


the EU, the UK has up until now been exempt from. It has led to a rush in businesses stockpiling ISPM 15-compliant pallets needed to export to the EU. Pallet shortages have been reported in the past and may well become a problem in the future. “It’s going to be important for businesses to find alternatives. Probably one of the best is PALLITE® recyclable paper pallets. As well as being environmentally-friendly and very light, which can help reduce freight costs, PALLITE® pallets are also ISPM15-exempt. We’ve already helped a number of customers to make the switch, and I anticipate we will be helping many more to follow suit in 2021”, says John.


Masterline Stretch Wrapper 710S.


Longer freight journeys With exports to countries outside the EU expected to increase post-Brexit, John believes there is also likely to be a greater need for volatile corrosion inhibitor (VCI) packaging for industrial products making long journeys via sea freight. Similarly, this is also likely to see a growth in requirement for heavy-duty packaging boards able to withstand knocks and humid conditions.


Availability of labour The impact of Brexit has already been felt on the availability of labour over the last couple of years and John expects this to increase in the coming year: “Use of machinery and automation, and ensuring agility and flexibility are built into packaging operations, is going to be key in helping e-commerce and logistics companies to cope with the continued rise in online ordering in the face of a


reduced labour pool and ongoing social distancing measures.”


Customer experience In addition to the many practical issues of getting product packed and safely to its destination in good time, the anticipated continued rise in online ordering – accelerated by changing consumer habits – e- companies need to ensure they are balancing this with providing stand-out


customer experiences, particularly for luxury goods. John believes that there have


been some interesting developments over the last few years as businesses understand the growing importance of delivering e-commerce experiences that really ‘wow’ customers, such as personalisation and the increasing recognition of the role of transit packaging in creating a complete experience. “It’s something that will gain momentum in 2021, with developments in packaging design and technology, such as augmented reality, being used to tell a brand’s story and engage the customer.”


Conclusion John concludes: “2021, is going to be an interesting year for all sorts of reasons. I think we’re going to see lots of changes and developments but, one thing I am sure about, whatever the year throws at us, I know the packaging industry is ready. At Antalis, we offer free audits whereby we will come in and review your operation and make recommendations on the kinds of improvements that can be made. But I can’t stress enough that it’s something you need to do now if you’ve any hope of coping with changes like we’ve never seen before.”


Green Packaging International ● Winter 2020 21


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