Product News


Metsä Board’s paperboard selected for the packaging of SensiDO hair products


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IM Finland Oy is a cosmetics manufacturer that emphasises purity, quality, and design in its products, and pays special attention


to sustainability issues. When the company recently renewed its SensiDO professional hair colour range it chose a packaging material that mirrored these exacting values. MetsäBoard Pro FBB Bright is a lightweight fresh fibre paperboard with a low carbon footprint manufactured in Finland by Metsä Board, part of Metsä Group. SIM Finland Oy has invested


in energy efficiency and reducing carbon footprint as a part of their sustainability journey. For example, they have almost 700 solar panels installed on the roof of their factory allowing them to run the


lot of white space and therefore the paperboard had to be pure white. Thanks to the high brightness of MetsäBoard Pro FBB Bright the Pantone® colours were reproduced accurately, both on the top and the reverse side of the board. The printing was finished with a matt varnish that was enhanced by the excellent surface of the paperboard,” says Lauri Raumanni Sales Manager at Grano Oy, the converter of the packaging range. MetsäBoard Pro FBB Bright is made


manufacturing using solar energy. “Sustainability is an important


value in everything we do, including our production, and across all parts of the value chain. When we choose our packaging materials environmentally friendliness, as well as recyclability, are


important factors. The finished print result also plays an important role as pleasing and eye-catching aesthetics have great importance for cosmetic packaging,” says Heidi Varjoranta, Sales & Marketing Manager at SIM Finland Oy. “The renewed packaging has a


Bring on the heavies: a graphical board product with serious punch


How 380gsm Invercote Creato is opening up new digital printing opportunities for printers and designers


For printers looking to create digitally-printed, stand-out, luxury packaging that also has sufficient durability and the right environmental credentials the options can be challenging. However, the latest innovations in digital print are opening up the possibility to create packaging with some serious punch. Invercote Creato 380gsm is a high


performing paperboard with the potential to be printed digitally. At 380gsm (457 micron), Invercote


Creato achieves maximum stiffness while being lighter in weight than products with a comparative thickness, which helps to reduce environmental impact through use of fewer raw materials. Plus, its super- smooth and extremely high white


surface produces brilliant results on a number of digital printers. Invercote Creato 380gsm has been


successfully tested on liquid toner HP Indigo 5000 ,7000 ,10000, 12000 and 30000 series (equipped with thick substrate kit), and dry toner Xerox iGen 5,Xerox Iridesse and Ricoh C9200 machines. The dimensional stability of this


two-sided, multi-layered product makes it an excellent choice for multi-step processing, while its lightfastness resistance ensures consistent colour representation and no yellowing. These characteristics, along with its thickness and stiffness make it an ideal choice for luxury packaging as well as a wide range of other graphic packaging applications,


including cosmetics, med tech, food and confectionary. “Invercote Creato is available in a


wide range of weights and sizes, with the 380gsm providing the possibility of opening up new business opportunities for printers and designers by helping them push the frontiers of luxury packaging design”, says Steve Chappell, Graphical Board Development Manager at Antalis. Invercote Creato is produced by


Iggesund at their mill in Sweden which has recently been awarded Platinum for sustainability by Ecovadis, putting it in the top 1% off all 65,000 companies they have rated. Invercote Creato 380gsm is sold exclusively in the UK by Antalis with SRA3+ and B2 sizes available from stock for next day delivery.


Green Packaging International ● Winter 2020 13


of fresh fibres 100% traceable to their origin in sustainably managed Northern forests, and available with PEFC™ or FSC® certification. More information: Marjo Halonen +358 (0)50 598 7046 marjo.halonen@metsagroup.com


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