Drinks News
DEAD MAN’S FINGERS SPICED RUM GETS FRUITY
Unconventional spiced rum brand, Dead Man’s Fingers is continuing its tropical journey with the launch of a new Mango Rum.
Perfectly complementing the brand’s existing range of tropical flavours including Pineapple and Passionfruit, the new Mango Rum boasts the aroma of sweet mango with a touch of vanilla and the tang of citrus. A refreshing treat, it can be served simply with lemonade, or as part of a cocktail.
Sam Caulfield, Brand Manager for Dark Spirits at Halewood Wines & Spirits said; “With the launch of Dead Man’s Fingers Rum, we saw a gap in the market for flavoured rums which would appeal to experimental rum drinkers. During lockdown we’ve seen a huge rise in consumers experimenting with their drinks choices at home, and it’s something that is likely to be reflected as they start returning to the on-trade. However, as venues adapt
14 October 2020
www.venue-insight.com
to the ‘new normal’, many are working with smaller teams, which rules out the opportunity to create cocktails with long lists of ingredients and multiple touchpoints. With this in mind, we’ve made a range of simple yet impactful serve suggestions with our delicious new Mango Spiced Rum, including the Mango Spritz, Mango Daiquiri and even the Walking Dead Sunrise especially for Halloween. Using simple twists on classic cocktails, we’re confident that Dead Man’s Fingers Mango will be popular both with licensees and consumers looking for something fruity, refreshing and a little bit different.”
The new Mango bottle boasts the distinctive Dead Man’s Fingers branding and bold colour palette, which is guaranteed to stand out on the back bar. It joins Dead Man’s Fingers Lime, Raspberry, Passionfruit, Hazelnut, Pineapple, Coconut, Coffee, Hemp, as well as the original Spiced Rum. It is available to order now.
www.deadmansfingers.com
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