Business Profile
A GLASS ACT
Enomatic, a world leader in wine dispense and preservation, has its UK base in Norwich. Sally McGill explains how the wine serving system is helping our hospitality industry
What is Enomatic? Enomatic is a tool for anyone in the hospitality industry to serve fine wines by the glass – this translates into businesses eliminating waste and increasing profits. It’s that good! And it’s simple: the state-of-the-art dispensers use patented technology and inert gas to displace the air in open bottles and preserve the wine for up to 21 days.
How long has the company been in existence? We celebrate 19 years of innovation this year! We are lucky that we have an amazing team here in the UK, another in Dublin, and our techs in Italy. In addition, our Research and Development department listens to us and our customers and strives to stay ahead of the curve.
Where is Enomatic based in the UK? Our base is Norwich, and our team is amazing, covering Scotland to Cornwall and everything in between – on a weekly basis! We are the only company selling this kind of equipment in the UK that has an in-house staff. My role is as Commercial Director – working in Ops and Sales, and I never promise what we can’t deliver!
How has the Enomatic Serving System revolutionised the world of wine? By virtue of 21 day preservation, the Enomatic dispensers provide businesses the ability to open up their by the glass offerings of premium wines, which benefits both the business in
10 October 2020
www.venue-insight.com
terms of profits, and the consumer in being able to enjoy a great wine by the glass. We also find that consumers tend to broaden their tastes and start to enjoy different wines that they wouldn’t usually have tried, just by having the ability to select a small pour first, before selecting a larger pour. And these dispensers are a little addictive!
I don’t need to tell anyone in the hospitality industry how important it is to maximise every tool and resource in these challenging times, but these systems provide more opportunity to maximise profits in by the glass offerings and avoid wastage. We find that businesses across the industry are taking advantage of this more than ever.
How do the Wine Cards work? A customer will ask staff for a wine card, and let them know how much they would like to spend. The value is written to the card, and the customer then inserts the card, chooses their wine and volume – usually a small taster, 125ml or 175ml – and it’s that simple. It creates a lot of buzz and camaraderie between customers.
What type of establishment could benefit most from one of your Wine Systems? Every type of establishment across the hospitality industry. A small village pub is very different to a high end restaurant or hotel, but the benefits and the ability to make profits is the same. The key is finding the right wines to serve by the glass in the Enomatic according to your clientele and demographic.
Q&A with Sally McGill — Commercial Director, Enomatic UK Ltd
image: Loki Wine Merchant
Any establishments close to home you can tell us about? Yes, the Wallow on Exchange Street in Norwich, which we opened as a working wine bar/showroom. It’s now under new management due to its success, and Laz and Kane provide a welcoming space at any time of day – they have 48 wines available by the glass over three levels. We’re also involved in some exciting card integration projects – with cruise ships, hotel management systems, another with a high street retailer (watch this space!), one with a hospitality management system, and another with the beautiful Harper hotel recently opened in Langham. It’s all go and we couldn’t be more excited!
www.enomatic.co.uk
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