MEMBER NEWS Everards toasts its new landlords
Everards of Leicestershire has fought against the hospitality industry’s challenges of Covid-19 by welcoming eight new pub landlords during the pandemic. The family-owned brewery,
based in Glenfield, says it has taken a proactive approach to recruit business owners at its pubs in the past few months. It supported tenants during
lockdown by cancelling rents from March to May, followed by reducing rents between June and September. Operations director Emma
Roderick (pictured) said: “We have been conscious to be focused and proactive with our recruitment during lockdown, continuing to do what we always do, and it has worked for us so far. “People are looking to the future
and how they see their lives panning out, and taking the time while they have it to investigate if having their own pub business is viable for them.
‘We have been conscious to be focused and proactive with our recruitment during lockdown’
“Team collaboration has been
key – we have worked closely as a business to assess where we are at and look at new ways to engage and attract talented people to work with.” To help it recruit new landlords, Chamber member Everards – which has almost 170 pubs across Leicestershire, Nottinghamshire and other areas in the Midlands, North- West and East of England – has hosted virtual “cuppa and chat” events. These have given people
interested in owning a pub business the chance to have initial online conversations with brewery staff about what is involved, with some progressing into serious discussions about running pubs. Dave Pawson, head of business
development at Everards, said finding the right people for each venue is the company’s priority. “Proud of our heritage, we
continue to be future-focused, and are working to ensure the sustainability of our pubs and position in the hospitality industry,” he said. “Pubs are at our heart but, as an independent family business, we also like to invest in other like-
minded business owners and have helped open delis, cafés and bakeries. “I was drawn to this inspiring
way of thinking as pubs across the UK strive to be more than just a pub to meet the needs of today’s customers – more now in these times than ever.” This left-field approach to filling
venues has previously been evident in Project William several years ago, in which the company helped small independent brewers to take on their first pubs and sell their own beers alongside Everards’ range. The project helped to keep open
24 venues that Everards took on as pubs from other breweries. A more recent example of this ongoing concept was helping Ross
and Camille Oliver, the owners of food truck business Rustic Crust, to open their first pizzeria in a former Co-op store, in Farnsfield, Nottinghamshire, in early March. Dave added: "Pubs will always
be in our hearts but we cast our net wider as we search for fresh opportunities to work with innovative and talented business owners as they seek to establish their businesses.”
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