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ENTERPRISE & INNOVATION


FEATURE


changing face The


of your customers By Michelle Jones, founder and marketing director at Ketchup Marketing


There is no doubt that the "unprecedented" times brought to us by Covid-19 have changed our customers: their motivations for buying are different, their values have been reordered and even how they physically purchase an item has changed too. This means that, as business owners, we have to adapt, pivot and be as nimble as possible in order to successfully navigate this tsunami of change. Many local and regional businesses have shown remarkable


enterprise in how they have adapted their products, services and delivery options to take account of all the obstacles that lockdown has thrown at us. Some businesses quickly replaced their face-to-face operations with online options, others took their wares direct to their customers and some launched brand- new products and services specific to the Covid-19 situation. So, going forward, how do you secure the ongoing success of


your business? One of the major considerations is to embrace and develop a deeper understanding of your customer base. Put simply, if you don’t, you’ll get left behind. See it as the beginning of a new level of discovery, based on uncovering a raft of changing requirements so you can adapt strategically and realign your business with the best solutions.


business network October 2020


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