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IN THE SPOTLIGHT: CREATIVE INDUSTRIES


IN THE SPOTLIGHT


This issue’s spotlights are on the CREATIVE INDUSTRIES and BUSINESS CRIME & PROTECTION industries


SHOW OF SUPPORT FOR THE NHS


As the Covid-19 lockdown took hold and businesses across the country were forced to shut their doors, Chamber members, Ellievision AV, used their expertise in providing stunning LED uplighters for an admirable cause. On the evening of Thursday 9 April, intu Milton Keynes turned


the shopping centre ‘blue’ in a show of solidarity and support for the NHS and key workers, who are currently on the front-line fighting Covid-19. The illuminated glass front of the shopping centre on Midsummer


Boulevard could be seen for miles across Milton Keynes and was shared live across the centre’s social media channels for thousands to see. Ellievision AV helped to turn the centre ‘blue’ for the night, kindly


donating their time and resources for the event. Heather Irving, of Ellievision AV said: ‘’At the moment, like everyone in the events industry, we are not in a position to do any work but we were very happy to show our support to all those needing to work for the safety and security of others.’’


Visit: www.ellievisionav.co.uk


MK DIGITAL MARKETING AGENCY SEES LIGHT AT THE END OF THE COVID-19 TUNNEL


of Scott Jones (pictured), founder and leader of Milton Keynes-based digital Marketing agency, 123 Internet, said: “This has been a tough time for so many people. Many have suffered ill-health or loss of life. Some have, of course, endured loss of income, either short or long-term. And, of course, businesses have suffered massively. Some sectors, such as hospitality, have found the going especially tough. However, throughout our broad spectrum of clients, we’ve detected a generally realistic response to the crisis.” In times of crisis, positivity has


There are growing signs of optimism emerging amongst the business community. This is the view of leading MK digital marketing agency, 123 Internet Group. Although the devastating coronavirus pandemic has yet to run its course, businesses are already noticing a marked increase in customer enquiries. This sense of positivity has characterised business’s response to this crisis. So much so that 123 Internet are looking to expand their experienced team. The response of many businesses has been considered, mature and positive. This is the view


16 inbusinessAUGUST/SEPTEMBER 2020


long been a marketing mantra. Historically, businesses who keep communicating, maintaining a consistent, positive message are most likely to prosper in the post-crisis era. “Certainly, among our clients, we’ve detected


‘IN TIMES OF


CRISIS, POSITIVITY HAS LONG BEEN A MARKETING MANTRA’


reputation for being both innovative and supportive. Throughout the current crisis, it’s this approach which clients have appreciated most. But we also extend this supportive ideology to our own people. Since the start of the crisis, we’ve been able to keep everyone on board, avoiding both redundancies and furlough. We do all we can to look after our team – and they certainly look after us.” The positive culture of 123


Internet is bearing fruit. Not only have they kept busy


supporting clients throughout this crisis, but they’re also in the happy position of expanding their creative team. Today, they begin recruiting for two new full time team members: a social media manager and a


an almost universally positive response. Businesses are using their ‘downtime’ to reflect, to re-assess and to refine their marketing strategies. It’s not been a question of spending more in the majority of cases – rather a matter of taking a fresh, often innovative approach.” The I23 Internet Group is an established digital


marketing agency supporting local, national and international businesses. This notion of ‘support’ lies at the heart of the company culture. Scott continues, “Over 15 years, we’ve earned a


creative designer. Scott Jones concluded: “We’re fortunate at 123


Internet to have remained busy during the last weeks and months. We feel both grateful and privileged to be in a position to extend our team of digital marketing specialists. The short-to- medium term economic future may not be smooth, but, without doubt, for many businesses, there are clear grounds for genuine optimism.”


Visit: www.123internet.agency


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