KEYNOTE INTERVIEW


Picture montage: Pitchcare celebrated its tenth anniversary at its Allscott headquarters in June 2012 with an open day of training, seminars and fun activities


purchased the whole site.”


“So we were now owners of seven huge warehouses along with modern offices; a far cry from the small office in Wolverhampton Science Park thirteen years previously.” As the business continued to grow, a holding company, Maxwell Amenity, was created to oversee the two brands - Pitchcare and ALS - with own brand Maxwell products introduced to market. “I remain eternally grateful to the excellent team I had working for me. Whilst there were the inevitable casualties, the turnover of staff has been extremely low. I guess they like our business methods.”


“Our industry is very much feast and famine - it’s weather and season dependent - so we expanded the business with other lines, such as salt, grit and planting products to help see us through the winter, whilst our contracts division would be out gritting and snow ploughing as well.” “Any profits we made were always put back into the business to help it to grow and our turnover and success was an obvious attraction to other companies. A few came sniffing about, but it was Agrovista UK that finally put forward a strong and attractive proposal. They already had Sherriff Amenity as one of their divisions - a similar sized


outfit to ours. By merging Sherriff and Maxwell into Agrovista Amenity, we immediately became one of the largest amenity suppliers in the industry, and that is where we are at now.” Was Dave sad to see his company taken over? “No, not at all,” was his immediate response. “Sherriff’s modus operandi was very similar to Maxwell’s, built on ethical trading. It was a good fit.” During his ‘Pitchcare days’ Dave continued working as a groundsman; Aston Villa in 2001 at the invitation of Graham Taylor, followed by two years at the Millennium Stadium in Cardiff - initially at the


Pressure control valve integrated in the tank


Pressure con integrated in t


Unique, accurate and resistant diaphragm pump


Unique, accura resistant dia


The world renowned brand Cooper pegler


Ease of maintenance UK support network Spares and accessories


3 *


years años ans


GARANTEE GARANTIA GARANTIE


10 years


años ans


SPARE PARTS AVAILABLE REPUESTOS DISPONIBLES PIÈCES DÉTACHÉES DISPONIBLES


www.cooper-pegler.com w


PC June/July 2020


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PATENTED


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