KEYNOTE INTERVIEW
Some of the Maxwell team celebrate the purchase of the Allscott site in 2014 - any excuse for a drink!
driven to succeed for the industry. The members loved the website.” “We celebrated every milestone - 500 members, 1,000 members, 5,000 members - but now we needed to offer them more.” “By this time, we had employed a web developer, Alastair Battrick (in 2002), who set about redesigning the website functionality to make it more user friendly for all concerned, followed by an accountant, Sharon Taylor, and then Julie Robinson in an admin role.”
“With membership now close to 10,000, it was clear that we needed more hands to the pump. The ‘irrepressible’ Laurence Gale was brought in as editor and he went about gathering content in his now infamous
scattergun manner. In 2005, we took on Dan Hughes, fresh out of university, to get a grip of our shop and the marketing, and also Peter Britton to up the advertising revenue. With his background in graphic design, it was he who suggested the hard copy magazine you are reading today. In truth, John and I weren’t so keen on the idea at first, but it has become a valuable resource for the industry, whilst also giving Pitchcare the feel of being a ‘real’ company. The internet was still regarded, in some quarters, with suspicion.” “All of a sudden, we had advertising content for both the website and the magazine and could now offer a total package of marketing for manufacturers and
suppliers. Something we are still able to do.” “And our decision not to carry PR or advertorial was seen by readers and, to be fair, by most manufacturers, as a breath of fresh air. The feedback we got after publishing the first issue was phenomenal. ‘At last the industry has a proper magazine’ was the general reaction.” “Alongside this, Dan, and what was now a small but growing team, were building our product offering.”
By 2008, Pitchcare were agents to around 150 companies of varying sizes and Dave and John realised that having no control over stock or distribution was a big drain on the company’s still limited resources. “And we had a big problem with a few
The Pitchcare/ALS team in June 2012 at the company’s open day PC June/July 2020 17
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