Diary and column Diary and Events


DIGITAL EVENTS


Matrox UK Announces AVIXA-Certified, AV-over- IP Educational Webinar Series


May 26 until June 11 2020


Matrox is pleased to an- nounce the 2020 Matrox Knowledge Net AV-over-IP Training Program: a free, five-part online webinar series for AV professionals specializing in or exploring networked AV. Running from May 26 until June 11, the AVIXA® Certified Technolo- gy Specialist™ (CTS®) Re- newal Unit (RU) program is designed to provide attend- ees insight into the indus- try’s leading trends and best practices to ensure optimal AV-over-IP distribution and performance in any environ- ment.


Value-added Services: secure & complete home wi-fi management


Tuesday 6 June 2020 This webinar provides the voice of the consumer on the home networking user experience, analyses the variables that impact net- work reliability and security, and describes new solutions for integrated, AI-powered Wi-Fi management and cy- bersecurity protection. Topics • Latest consumer adoption trends, technical problems, and


interests driving de-


mand for value-added ser- vices


• Insight into the home networking challenges and threats that service provid- ers need to address to de- liver a premium user expe- rience • Strategies and solutions for integrating third-party services for Wi-Fi manage- ment and cybersecurity service provider offerings to deliver consumer and enter- prise benefits


IFA 2020 to go ahead as a real-life event!


IFA Berlin reinvents itself for 2020 as a three-day event with health and safety to the forefront - from 3 to 5 September - and with a tight limit on the number of attendees. Focused on IFA’s core functions, the IFA 2020 Special Edition supports brands, manufacturers, media and retailers to connect and celebrate innovation across consumer elec- tronics and home appliances.


IFA has been given the go-ahead to take place in 2020 as a re- al-life event in Berlin, based on a special concept that puts health and safety first. Taking place over just three days – from 3 to 5 September – this year’s IFA 2020 Special Edition falls well


rebound. The recovery of our in- dustry starts here at IFA Berlin.” While virtual events were useful, they were “missing the imme- diacy, hands-on experience and human connections that make events like IFA Berlin so incredi- bly useful” Heithecker said.


IFA Berlin is the most important


event for the consumer electronics and home appliances industry.


These past few weeks, we have worked very closely with the IFA team to develop a concept


that gives all our industry partners the platform they need to talk about their innovations.


Hans-Joachim Kamp, Chairman of the Supervisory Board, gfu Consumer & Home Electronics


within the restrictions imposed by the COVID-19 pandemic. The invite-only event will put strict limits on the number of attend- ees and focus on IFA’s four global core functions, which are: 1. an innovation showcase for brands; 2. a platform for cutting-edge technologies; 3. a sourcing event for OEMs


The concept for IFA 2020 was developed in close collaboration with public health authorities in Germany to ensure the health and safety of all participants. The organisers will make sure that social distancing, careful crowd control and other effec- tive public hygiene measures are all in place. As a result, IFA 2020 will not be open to the


Huawei has been participating IFA for 9 years. It has been an excellent platform for Huawei to promote our products and strategies


as well as meeting friends around the world.


We look forward to joining the event in the new form. Chengdong (Richard) Yu, CEO Huawei


and ODMs; 4. a marketplace where retailers and brands can come together. IFA 2020 will be the first oppor- tunity for the consumer electron- ics and home appliances indus- tries to present new products and services directly to media and – by extension – to consumers and trade. The event also comes at a crucial moment for brands, man- ufacturers and retailers around the world, just ahead of the year’s most important shopping season stretching from Black Friday and Singles Day to Cyber Monday, Christmas and beyond.


The IFA concept


Jens Heithecker, the Executive Director of IFA Berlin, said: “Af- ter


all the event cancellations during the past months, our in- dustry urgently needs a platform where it can showcase its inno- vation, so that it can recover and


public, but run as an invita- tion-only event.


Four events - one IFA


This year’s IFA will effectively be run as four stand-alone events, with not more than 1,000 at- tendees for each event per day. While the organisers hope that the overall public health situa- tion will improve between now and September, they have de- cided to err on the side of cau- tion and meet the strictest safe- ty standards possible.


The four IFA 2020 events will be:


•IFA Global Press Conference


IFA has moved its Global Press Conference, which usually takes place in April, to September and turned it into this year’s Global Showcase for Innovation and


Technology. The Global Press Conference will invite around 800 journalists covering 50+ countries to Berlin, so brands and manufacturers will be able to show journalists their latest products and devices. All key- notes and company press con- ferences will take place on just two or three keynote stages cu- rated by IFA.


This keeps the numbers down for the on-site production staff and ensures that the highest hygiene standards are observed both on stage and in the seat- ing area for media. In addition to company press conferences, industry partners will have the chance to create smart com- pany and brand presentations


bine its two innovation platforms – IFA Next and SHIFT Mobility – for an exclusive live event for the international tech communi- ty. The event will bring together technology start-ups and com- panies in the connected mobil- ity sector, to help them get the much-needed lifeblood of pub- licity and industry connections. For innovators, disruptors, tech journalists and digital influenc- ers interested in the cutting edge of technology, this will be the year’s most important event to attend.


•IFA Global Markets


During the past three years, IFA Global Markets has grown to be-


IFA has been one of the most important touchpoints for Sennheiser to engage with our industry family,


press and customers for many years. In a time in which exchange of ideas and positive impulses are more important than ever, we are very pleased to see such a creative approach to bring the spirit of IFA to life in 2020.


We are currently looking into how we can best leverage these solutions for Sennheiser.


Daniel and Dr. Andreas Sennheiser, Co-CEOs


for interviews and further talks with media representatives. For journalists, this will be the most efficient way this year yet to cov- er the technology stories their audiences are interested in; it’s their first opportunity after the beginning of the pandemic to see all of this year’s innovation and new products all in one place, and they can organize face-to-face interviews with the spokespeople for brands.


•IFA NEXT meets IFA SHIFT Mobility


For this year only, IFA will com-


come Europe’s largest sourcing show for OEMs and ODMs. Now it will be this year’s first dedicat- ed sourcing show in the world. The message from IFA’s industry partners has been clear: the in- dustry needs a sourcing show to repair and restructure its supply chains hit by the disruption of the COVID-19 pandemic.


•IFA Business, Retail & Meeting Lounges


Every year, IFA Berlin is the most important marketplace for con- sumer electronics and home ap- pliances. In 2019, for example,


brands and retailers struck deals worth more than 4.7 billion euro during the event in Berlin. While the pandemic will make it impossible to replicate


this


level of deal-making and net- working, IFA Berlin will curate the IFA Business, Retail & Meet- ing Lounges to give brands and manufacturers the much-needed opportunity to meet retailers in a safe and efficient manner ahead of the year’s all-important shop- ping season.


•Virtual IFA Experience


The organisers know that inter- est in attending IFA 2020 will far outstrip the available plac- es, while some people may still be subject to travel restrictions. That’s why IFA will offer every- body virtual opportunities to be part of the IFA Berlin experience. Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu Consumer & Home Electron- ics GmbH, the organizer of IFA, said: “IFA Berlin is the most im- portant event for the consumer electronics and home appliances industry. These past few weeks, we have worked very closely with the IFA team to develop a con- cept that gives all our industry partners the platform they need to talk about their innovations.” Dr Christian Göke, CEO of Messe Berlin, commented: “Our IFA team really has pulled out the stops for this one. I’m incredibly proud of how they have tackled this challenge and come up with a solution for IFA 2020.” IFA Berlin will be open to invited par- ticipants from 3 to 5 September 2020.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16