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Technology news Sony ZH8 8K HDR full array LED TV available to buy


traction.


Sony has revealed the availabil- ity of its ZH8 8K HDR Full Array LED TV, which is expected to go on sale in Europe in early June. Bringing together Sony’s finest developments in picture quali- ty and sound delivery alongside enhanced user experience, the ZH8 makes a compelling prop- osition for film entertainment lovers and gamers alike. By utilising


Sony’s best-in-


class Picture Processor X1 Ulti- mate, clear and precise picture quality is achieved for a highly realistic viewing experience. Even images filmed in 4K and 2K are upscaled close to 8K by 8K X-Reality PRO using a unique 8K database. Resolu- tion of each subject is then op- timised by Object-based Super Resolution to reproduce virtual- ly real-world textures.


The ZH8 incorporate Sony’s premium Full Array Local Dim- ming and Boosting technology. This 8K TV precisely balances light output across the screen to ensure scenes are full of breath-taking contrast. With zones of LEDs lit independent- ly, Full Array LED provides more realistic contrast by mak- ing light areas lighter and dark areas darker. Contrast is further enhanced by 8K X-tended Dy- namic Range™ PRO, which adjusts


brightness for high-


er peaks in glare and deeper blacks in shadow.


The ZH8 8K HDR Full Ar- ray LED TV comes equipped with Sony’s signature Acoustic Multi-Audio, which includes a vibrating frame tweeter – a speaker that enables sound to follow the action for a truly immersive experience. Inde- pendent amps are controlled


separately to precisely man-


age sound positioning of this speaker in high tone areas, enhancing sound pressure and stability for more realism. Com- bined with its minimalist one slate design and thin bezel, the ZH8 TV allows total immersion in entertainment without dis-


For the upcoming next gen- eration gaming consoles, the ZH8 series TVs will support 8K 60fps as well as 4K 120fps high frame rate and fast re- sponse time via HDMI inputs to deliver their maximum per- formance for a cutting-edge gaming experience.


• In addition to the ZH8 8K HDR Full Array LED TVs. Sony has introduced a whole new generation of 8K, 4K and inte- grated tuner Professional Displays with 17 cutting-edge models joining the ex- isting range. Combining enhancements across picture, design, performance and functionality to provide scalable solu- tions across business, education and retail applications.


All new models feature faster process-


ing speeds with improved user interfac- es for optimised Android 9 support, as well as newly integrated Apple AirPlay and the latest Sony X1 processor. All displays now offer further enhanced picture quality with higher brightness and contrast and a new design adding a beautiful touch to any space. AV man- agers can also benefit from improved security and updates to the Professional Mode menu to customise displays with simplicity and speed.


The Sony ZH8 8K HDR Full Array LED TVs will go on sale in Europe at the beginning of June. The price in the UK of the 85” model will be €10,799


Secure remote working from Giacom


Organisations of all sizes that typically work in office envi- ronments have been thrown into the deep end due to the Covid-19 outbreak. Social dis- tancing measures and restrict- ing unnecessary travel has meant that a majority of com- panies had to unexpectedly revert to remote working. Many of these businesses quickly re- alised that they weren’t ready for this digital transformation, with recent research suggest- ing that UK firms are among the world’s least prepared for homeworking. With 25% of businesses having no crisis plan in place and 55% of employees having little to no experience of work- ing from home, organisations have had to revise their working practices to be able to conduct their work digitally and remain effective. Technology plays a key role in enabling remote work, but many organisations did not have this planned in advance, and subsequently, are


at a disadvantage due to their current inadequate technology solutions and infrastructure in place. This can lead to signifi- cantly increased security risks and concerns, as Steve Law, CTO, Giacom and Sébastien Gest, VadeSecure, explain. “Workforces may not have ac- cess to the necessary devices from their homes such as work laptops, the correct video con- ference solutions or collabora- tion tools in place to perform their role. As a result, employ- ees who are working from home will have to do so from their own devices. This ‘Bring Your Own Device’ (BYOD) phenome- non creates a security concern as not all personal electronic devices will have the correct level of security installed on them – the software may not be up to date, they may have an older version of Windows in- stalled or no antivirus software available.” “The number of cyberattacks has continued to increase


P12 AV News June 2020 P10 AV News November 2019


over time, with up to 88% of UK companies being targets of breaches in the last 12 months. However, hackers are taking advantage of the cur- rent


coronavirus situation by


sending phishing emails pur- porting to be PPE suppliers or medication. Recent statistics have found that since January 2020, there have been over 4,000 coronavirus-related do- mains registered globally, with 3% found to be malicious and 5% suspicious. These results heighten the importance of ensuring your workforce are se- curely remote working.” “With 91% of cyber-attacks using emails as their first vec- tor, it’s more important than ever to ensure that your em- ployees have a secure email network in place. No organi- sation is immune to the threat and companies which don’t have the right security software in place need to act now before it’s too late. By adding these security elements, companies


can benefit from detecting and blocking features and using Artificial Intelligence to secure their networks and become no- tified when a non-legitimate email appears.”


Often, the weakest link of an organisation is the employee, as 88% of UK data breaches are caused by human error. Employees are not security ex- perts and can fall foul to phish- ing scams if they don’t have the right level of education or awareness. When working from home, your workforce is under more pressure to work both faster and harder, which can lead to mistakes being made. Staff members don’t have the time to check every email be- fore they open them, but this one click can make all the dif- ference. Instead, by educating employ-


ees and making them more vig- ilant, they will be able to spot scams and cyber-attacks before the damage is done. Combined with the right security software


that uses techniques such as alert ‘pop-ups’ to prompt users to check emails before click- ing on links, for example, the workforce


will become more


aware of the signs to look out for. By enabling users to make an informed decision about the nature and legitimacy of their email before acting on it, or- ganisations can now mitigate against this high-risk area. In order for organisations to limit the number of insider data and security breaches, particularly when working re- motely, it’s crucial for employ- ees to understand the role they play in keeping the company’s information secure. By pre- paring in advance and having a secure contingency plan in place which provides employ- ees with the necessary devices


and security, companies will be in a stronger position to defend their systems against hackers. In addition to this, supporting employees with training will allow workforces to understand the evolving risks they face, and how to keep their informa- tion and systems secure.


“Our next generation of Sony BRAVIA Professional Displays benefit from the latest functionality and service updates, to continually provide corporate and ed- ucation customers with the very best in picture quality, innovative design and professional services,” explained Thom- as Issa, Corporate Solutions Marketing Manager at Sony Professional Solutions Europe. ‘‘As one of the leading providers of professional displays, our goal is to deliver long lasting products with the highest quality and security, all with assured simplicity and peace of mind.’’ All BRAVIA Professional Displays ad- ditionally benefit from native* compat- ibility with the Sony TEOS solutions, for advanced workplace management that features built-in functionalities such as


signage, mirroring, wayfinding, meeting room management and much more. In addition, BRAVIA Professional Displays are also natively compatible with multi- ple partners, including Cisco, Crestron, Extron, Kramer, Logitech and Control 4. Other built-in functionalities include a media player, meeting room interface* and Android applications store*. Sony’s industry-leading PrimeSupport 3-year warranty and advanced replacement service is also provided with its BRAVIA Displays, as standard.


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