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Page 42


Faircracker SPRING 2020 Read & Win Program


Sponsored by NICA The IAFE and the National Independent Concessionaires Association (NICA) invite IAFE member fairs to participate in the IAFE/NICA "Read and Win" program. The pro- gram benefits local elementary-school children by encouraging them to read library books. This program is a great way for your fair to engage and gain support within your community. For reading the books, children in grades one through eight are rewarded with both a ribbon bookmark provided by the IAFE and NICA, and vouchers for compli- mentary fair admission, midway rides, a soft drink, and/or similar items provided by par- ticipating fairs, midways, and/or concessionaries.


So how does it work?


First, fairs develop a free or discounted voucher offer to be awarded along with the Read and Win bookmark. Fairs then make arrangements with their local libraries and school departments to distribute the rewards. The IAFE will provide up to 1,000 com- plimentary ribbons to each participating fair every calendar year. Additional rib- bons may be purchased for 7 cents each. It is recommended that the initial number of ribbons ordered equal 20% of the total number of students enrolled in grades one through eight in the region the fair plans to include in the program. Fairs will need to develop a marketing plan that highlights the program and their community involvement.


Finally, we ask that participating fairs respond to a follow-up survey sent after your fair dates by IAFE on the success of the program. We like to share your story with other members and our friends at NICA.


Get order form at www.fairsandexpos.com


Color the Fair Activity Book NEW! The IAFE “Color the Fair” Activity Book is a great value for IAFE mem-


ber fairs! This 8-page book features a full-color cover, six pages, and a 1/3- page blank space on the back cover which is available for you to use on your own to print your fair's logo or special message. This book was assembled with the help of industry professionals, including the Erie County Fair, Ag in the Classroom, Southwest Dairy Farmers, and more! Don’t miss out on the opportunity to own IAFE’s most popular product! Activity books make great participation prizes, advertising materials, giveaways, or coloring contest ma- terials.


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