PROJECT REPORT: RETAIL DEVELOPMENTS


55


© Cloud 9 Photography


context of impressive historical buildings.” She continues: “The design was selected early on because of its ‘wow’ factor, and remained remarkably consistent from early concept stages through to completion on site.”


Interiors


A cantilevered brass canopy extends from this facade – designed in keeping with the building’s geometry and using a material palette corresponding to the facade cladding – and into the ground floor of the new building; users are thereby led into the main entrance area.


Intended to cause an immediate reaction,


Yvonne says that the “building serves as a statement of intent,” for the client, enabling Primark to “raise its profile in Germany and reposition itself in the market.” With the original brief being to house multiple retail tenants and a hotel across its five above-ground floors, the building covers a 2,000 m2


plot, the extensive retail


floorspace distributed across four storeys. The entirety of what the architects describe as this “solitaire” building was leased by the


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