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technology


teamwork and performance excellence that cemented the relationship.


“Clive has a very strong background in technology and an unparalleled understanding of how a winning mindset leads teams to succeed,” said Walker.


“Even though our company is less than two years old, he has identified these winning qualities in Aura’s team and I am thrilled that he has chosen to join us to help make the most of our business’s enormous potential as we take it to the next level.


“One of the main differences in Aura’s proposition is the process called the Aura Technology roadmap. That’s a really thorough analysis of the organisation’s environment from a technology perspective – what have they got? How do they use it? What do a variety of stakeholders throughout the organisation think


about their IT, and how do they think it’s going to take them forward?


“All of that is overlaid with an understanding from the board perspective around where it is they are trying to get to, and how they are going to do it. Understanding that well, ensures that any technology recommendations we make are aligned to that particular organisation’s strategy.


“Like Clive, we see how the strategic objectives of an organisation must be underpinned by good quality technology. That’s why I felt we hit it off when I first met Clive – he has seen how Aura is different from the rest of the market, and we’re doing something interesting. We see a real desire from him to add value to Aura and that’s why we’re so excited about having him on board.”


See video interviews with Sir Clive Woodward at auratechnology.com Redefining the relationship between business and IT


Aura Technology works at senior level with businesses with mainly between 50 and 500 IT users to develop and implement IT strategies that are aligned to business plans and goals.


Backed by a team of technology professionals with decades of experience, Aura, based at Ocean Village, Southampton, works with clients including Vail Williams, Spinlock, Inspiration Marine Group, VFS and Hampshire and Isle of Wight Wildlife Trust.


Aura’s approach is built on its Technology Roadmap process, developed in house, that would normally form the first engagement with a new client. This benchmarks the performance of the existing infrastructure, identifies issues or opportunities for improvement and recommends a bespoke solution.


Aura IT specialists at work


Aura Technology auratechnology.com 03333 208 601 tim.walker@auratechnology.com


THE BUSINESS MAGAZINE – SEPTEMBER/OCTOBER 2019 businessmag.co.uk 11


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