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16 NEWS


Images © Flanagan Lawrence CULTURAL BUILDINGS


Winning design revealed for Salford cultural hub


Flanagan Lawrence has unveiled its winning design for a scheme to transform Salford’s Maxwell Hall for the University of Salford. The project will create a world-class music, conference and performance venue for both students and the wider community, while providing a landmark building along Salford Crescent and the A6 corridor.


Maxwell Hall is part of the ambitious


£800m Salford Crescent Masterplan, jointly developed by the University of Salford and Salford City Council to “outline the vision for a new city district in the heart of Salford.”


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The redeveloped hall will “provide an ideal venue for industry collaboration in the cultural industries,” said the architects. It will also provide an opportunity for students to work hands-on in event management, hospitality, front-of-house, sales and marketing, and customer care, as well as a wealth of roles associated with the production and delivery of cultural events including sound production, set design, performance and broadcasting. The redevelopment of Maxwell Hall will add to a growing list of cultural assets in Salford, including successful arts venue Islington Mill, Sounds of the Other


City music festival, and the continued growth of the creative and digital sector at Salford Quays. Developing new cultural opportunities is at the heart of the Masterplan and the Salford Culture and Place Partnership – a collaboration between the University, The Lowry, the City Council and other partners – has been established to drive cultural activity and economic growth across the city. Huw Williams, COO at the University


of Salford said, “This is very exciting announcement for the university and the whole of the city. We are committed to create a vibrant space for the whole community.” “As the centrepiece of our campus and with its proximity to the A6, the Salford Crescent Masterplan has identified the need to retain and redevelop Maxwell Hall as a cultural and performance venue for both students and the general public, as well as creating new spaces for conferences, events, short courses and executive education.”


ADF JULY 2019


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