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12 NEWS DISRUPTOR


Scottish residential start-up aims to become the ‘Uber of architecture’


Danny Campbell


HOKO Design has taken its first steps in becoming the “Uber of architecture” after opening a debut office in Glasgow city centre and completing a successful recruitment programme, which has seen the start-up launch with a team of six. Designer Danny Campbell has launched a company with a goal to “transform residential architecture in the UK by making it accessible to everyone.” The 28- year-old entrepreneur has ambitious growth plans and aims to make HOKO Scotland’s ‘go-to’ firm for residential architecture within its first year of trading. The start up has signed up to a new 600 ft2


office in


Bridgeton, and already has 15 projects on its books, a few weeks after launch. By offering clients a free online automated consultation to build a “clear, transparent and immediate quote,” which includes all associated fees, including construction, HOKO said it has “transformed the project process while significantly reducing costs for both the client and the architect.”


Once a project is underway, clients can view live project updates, track and view drawings, and other special features. The use of latest industry developments, including virtual reality technology, will also be used to help homeowners visualise exactly what a finished project will look like, at no added cost. Campbell said, “Residential architecture is


dysfunctional, and the customer journey is impeded with risk and inconsistencies. Architects spend a vast amount of their billable time on admin, that’s not efficient, while the current system leaves homeowners feeling confused. We’ve built our company to tackle these problems.” The company founder added: “We’ve


identified a gap in the market. There’s a huge demand for residential architecture; because of changes to stamp duty, homeowners see the potential in adding value to their own property, rather than securing more space by moving. What we provide is a platform which makes it easier for architects to spend their time doing what they’re trained to do,


Fresh look for Norfolk leisure centre SPORT & LEISURE


Saunders Boston Architects have completed the £1.5m renovation of Long Stratton Leisure Centre in Norfolk. Working alongside Alliance Leisure and main contractor Etec Group, Saunders Boston designed the development to increase health and wellbeing in the local community by improving the existing facilities of the leisure centre and providing a variety of “exciting new additions.” The renovation incorporates an


80-station gym, including a sprint track and fitness rig, two fitness studios, a four court sports halls, and a floodlit


3G artificial grass pitch, as well as new changing rooms and shower provisions. Based on market knowledge and


insight, Saunders Boston Architects designed the leisure centre to provide “much more than just a place for exercise” by incorporating a two-storey extension that features a new cafe, a soft play area and multi-purpose studio spaces. The combination of facilities ensures all members of the community have the opportunity to participate in an active lifestyle, while also being able to relax and socialise. Nathan Swift, director at Saunders


Boston Architects, said, “Our design for the leisure centre has a community focus at its core; so seeing the work completed and in use is the most exciting and rewarding moment of the project – we can’t wait to see the benefit in the local community.”


The leisure centre was designed to not only improve existing facilities, but also meet the needs of new residents who will inhabit the 1,800 planned homes to be built in the village.


in a way that is transparent and efficient for our clients.” Campbell concluded: “Ultimately, we want to change how homeowners experience architecture, and how architects work. The current model is broken, and we want to fix it.” The move comes at a time when architecture firms are taking inspiration from the finance and legal sectors by adopting the use of modern technology and methods to reduce admin time and place a higher value on their billable time. Rather than dealing directly with


architects, homeowners will liaise with ‘client buddies,’ increasing cost effectiveness by reducing architects’ billable hours. Meanwhile, an advanced CRM system, a close customer-client relationship, and a seamless client platform will streamline the process, making it more consumer orientated. Although initially the business will


operate in Glasgow and the surrounding areas, Campbell hopes to grow the client base to more than 250 in greater Glasgow alone, with plans to scale across Scotland.


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ADF JULY 2019


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