d07 ISSUE 226 / JUNE / 2019
EDITORIAL EDITOR MARTIN ALLEN-SMITH
STAFF JOURNALIST GRAHAME MORRISON DIGITAL WRITER LOUISE DUNNE ART EDITOR KARL O'SULLIVAN DIGITAL DEVELOPMENT EDITOR JENNY MCFARLANE EDITOR-IN-CHIEF LISA ALLEN
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Designer Kitchen & Bathroom is published monthly by Media 10 Ltd. ISSN 2050-3288
d d58 INTERVIEW / MIELE Next Generation
WITH THE BIGGEST PRODUCT LAUNCH IN THE COMPANY’S HISTORY, MIELE HAS COMPLETED A HUGE DESIGN, DEVELOPMENT, AND MANUFACTURING CHALLENGE. IN AN EXCLUSIVE INTERVIEW WITH DESIGNER KITCHEN & BATHROOM, CO-PROPRIETOR DR MARKUS MIELE EXPLAINS THE THINKING BEHIND THE BRAND’S BOLD STATEMENT OF INTENT...
W
MAR 2015
JUN 2019
ith its latest product update, German appliance brand
Miele decided it was not going to do things by halves. In fact, its Generation 7000 launch sees it renewing its entire product range of built-in kitchen appliances, from ovens and hob units to steam ovens, coffee machines through to dishwashers.
The changes cover pretty much all aspects of the company’s offering, with four new design lines providing the visual options, smart assistants delivering next-level cooking assistance, and connectivity to ensure a fully-integrated level of control to suit the user’s requirements. It all adds up to nearly 3,000 models when you take into account the different colour and spec variations.
To get our heads around the sheer scale of these grand plans, we spoke to Co- Proprietor Dr Markus Miele to find out how such a massive undertaking has come about...
DESIGNER: By any standards, Miele’s new product launch is on
a huge scale. In what ways does the new Generation 7000 range raise the bar for Miele's appliance offering?
Dr Miele: It will have a huge impact for the company as we are re-doing half of the products we produce. It has been like a wave that has swept through the whole business. Firstly, we have to think about design, and our design department has had to really think about what the world is going to look like in two, three, four or five years’ time. Then we have the different factories – a total of ten – who all had to synchronise on one ‘start of production’ timetable. That also of course resulted in a lot of work for our electronics department since we programme all of our electronics in-house, and manufacture 90% of it ourselves too so that means a huge workload.
So this wave has moved through all of these areas and now we have reached the launch, that work will move on to our 49 sales subsidiaries as well, and they are preparing their own launch events.
designer kitchen & bathroom
designerkbmag.co.uk
Miele built a temporary 'plaza' complex at its HQ in Gütersloh - including cafe, cinema, presentation theatre, cookery school and restaurant - to stage a series of events to reveal its new product ranges to colleagues, customers and press from around the world
Miele's Dialog oven
Miele Generation 7000 ArtLine appliances in Graphite Grey, showing the DGC7865X steam combination oven, CVA7845 coffee machine, H7840BMX oven with microwave, and H7860BPX pyrolytic oven
designer kitchen & bathroom
designerkbmag.co.uk
JUN 2019
58 NEXT GENERATION Miele co-proprietor Dr Markus Miele shares
his perspective on the appliance brand's biggest ever product launch
The Fold kitchen from Austrian design brand Steininger was unveiled in Milan recently, with its full kitchen functionality hidden away behind a minimalist sculptural exterior
d59 INTERVIEW / MIELE
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ALLEN-SMITH EDITOR
MARTIN
COMMERCIAL DIRECTOR
CLARA PERRY
JASON KEY PORTFOLIO SALES
MANAGER JOURNALIST
GRAHAME MORRISON STAFF
BATHROOM DESIGN SPECIFICATION
THE MAGAZINE FOR KITCHEN &
Will space be the final frontier for the kitchen of the future?
ROOM FOR MANOEUVRE
WASTE NOT, WANT NOT
The role for brands in creating a circular economy
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Premium materials become the star of the show
ST GOLD ANDARD
JUNE 2019 ISSUE 226
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DESIGNER KITCHEN & BATHROOM
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