d35 SUSTAINABILITY / THE CIRCULAR ECONOMY


Simon Cornelius, Head of Marketing, Methven


THE DESIGN PHASE IS VITALLY IMPORTANT HERE BECAUSE IT IS WHERE 80% OF THE ENVIRONMENTAL IMPACT COMES INTO CONSIDERATION


ADOPTING NEW STANDARDS


Not all industry sectors have been proactive in pursuing the circular economy model and Simon Cornelius, Head of Marketing at Methven says that in the absence of legislation, the bathroom industry is one that has been slow to adopt. However, the introduction of BS 8001 – the first national standard on implementing Circular Economy (CE) principles – has provided the impetus for many in the industry to take practical action to realise the business benefits of a circular economy, as well as safeguarding the environment.


“One of the biggest


challenges for the bathroom industry is product


circularity,” says Cornelius. Products such as showers, hoses and taps are the most regularly replaced components in the bathroom and when they come to the end of their life they are largely disposed of. “What the bathroom industry needs to tackle are the business opportunities around repair, refurbishment and materials recycling. And, in the most part, this goes


back to the original design, manufacturing and reverse logistics processes, as well as straightforward protocols and services that allow for repair, and recycling to take place without placing extra burden on the industry.”


Cornelius highlights that one of the main opportunities for the bathroom industry going forward is the move from selling to leasing models through take-back of products to enable refurbishment and remanufacturing, and also looking to create products that are more circular as they have been designed to be upgradable through modular design.


“The design phase is vitally important here because it is where 80% of the environmental impact comes into consideration. Therefore, the industry needs to be looking to design with repair, maintenance, remanufacture and upgrading in mind, as well as looking at how individual parts could potentially be harvested,” he explains.


designer kitchen & bathroom designerkbmag.co.uk


JUN 2019


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Methven’s Kaha cool-to-touch bar shower with diverter


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