LIVE 24-SEVEN
this is a Lamborghini. Even if you see it from faraway… you know it is a Lamborghini.
The story of Lamborghini is really important for the future, as it helps to get the story of the design across. It also shows what has been successful for the brand – that level of performance. We are working on many elements, such as the V12 engine, which is our flagship engine; it will always remain the top of the range for Lamborghini and even today it is unique in the market and makes the car very much sort after. But we also need to be open to new areas of development, in particular digitalisation, as that is an important part of enjoying driving, it’s part of your lifestyle – versatility being an important focus for the company. We need our cars to be the best performer on a race track, but also a car that you can enjoy on daily basis, so we’ve taken all this together and invested a lot in electronics, not just the engine, but also the tools that combine to create a different driving experience. It needs to be accessible to the customers too, so they don’t have to be a technical genius to use it! A click can transform the behaviour of the car to a comfortable car to commute or a flick to a supercar going to the racetrack! Configuration, versatility and bespoke configuration is so important to what we do. Considered investment… Yes, and we’ve changed as a company as we have increased models and therefore production significantly – significantly for us in terms of our volume! This focus on versatility is so important going forward.
Are there any more announcements in the pipeline, or have you had your fill for a while, as it’s been pretty busy, hasn’t it? [laughing] Yes, pretty busy! In reality the company is always showing its face, but the brain is ticking five, maybe ten years ahead! [Laughing] So the products you see have been developed over the last five or
more years and we are seeing just the final stage of delivery to the customer, we’re already considering the future. We are not only managing the lifecycle of the existing product, but also the next level, and digitalisation is the one area having the biggest impact on our future product – and electrification. We, as Lamborghini, do not think we will be big pioneers of the electrification of sports cars, we need to continue to keep up with all regulations – that is the biggest challenge. The rules are different for so many markets, for us it is important to be absolutely compliant, but whilst being compliant we need to deliver the best technology and be the best fun! Usability is so important; an electric Lamborghini would not be useable – two to three laps around a race track in an electric car and you’d need to recharge! Nevertheless, our customer wants to drive back once they’ve done those laps! [laughing] Spending the day charging the cars would not be ideal!
How important are evenings like this in Birmingham, meeting your customers? We are only 1,700 and something employees at the moment, to include those assembling the cars, so Lamborghini can’t be everywhere. Therefore, we choose a partner who can be the face of the company and bring the values of our company whilst presenting the car – be around on a daily basis. So, for us this moment is so important because firstly we celebrate the partnership with our dealership and we underline that we endorse them and empower them in front of our customers to show they really are the face of the company. They are the people who can take care of them in the proper way with the right tools and give the best possible service. We support this dealer with our presence tonight and underline we will always support them. It also shows the customer that we are here, backing them up, so tonight with this big investment in this fabulous car, we are endorsing and celebrating our partners at this dealership and showing them that they are part of our family!
LIVE24-SEVEN.COM
105
INTERVI EW ANDREA BALDI OF LAMBORGHINI
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156
