IN THE SPOTLIGHT: COMMUNICATIONS & MARKETING


DIGITAL MARKETERS HAVE THE WOW FACTOR


Digital marketing services brand Wow Search has launched a new multi-channel worldwide marketing service. The company, based in Linford


Wood, can now help customers with cross platform ecommerce marketing and ecommerce automation and can assist in setting up and marketing products globally. Director Rezia Sultana said: “The


international marketplace is now smaller than ever. Reaching millions of customers worldwide who are interested in your products can be done from the comfort of your desk. “Our new service will manage


your data feeds, optimise your products and manage pricing and data analytics, as well as your sales and budget.” One Wow Search customer who


has benefitted from the new service is a niche personalised gifts brand aimed at the Muslim market and promotes its range of products into multiples countries. Rezia said: “In doing so, we are


able to grow their audience in large numbers giving us cross border awareness. We are also able to expose the product range so that we are seeing greater impressions, more clicks and ultimately more sales.”


BRIGHT NEW LOOK FOR LIGHTING FIRM


Franklite – a leading UK manufacturer of creative lighting products for the home, domestic and soft commercial applications – has rebranded with a new logo. The Franklite brand has been


established for over 45 years and building on this success, the marketing team felt the time was right to create a new and vibrant look. After several months of designing and preparing new products, Franklite is proud to launch some aspirational lighting designs along with a fresh new logo. The new logo has adopted an


additional colour to help Franklite stand out as one of the leading lights in the luminaire market. Director Mark Lissauer said:


“We feel the new logo evokes a sense of modernism and although we know it takes time to adapt to and recognise any brand changes, we are really excited to start 2019 with our new look.”


18 inbusiness APRIL/MAY 2019


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