your brand, they might never use your company again, and/or it could make its way to social media, which could turn off other potential customers. Customers like businesses that own up to their mistakes, and by doing so you could potentially create a beter relationship with that customer than before.


7. Commit to Social Responsibility


Give back to society and your communities. Customers want to see that the companies they do business with are commited to making the world (or their community) a beter place. Show people that the money they are spending will be used, not just for the company, but for good. Find important causes that fit your brand and your customers. In


addition, this can involve the production and effects of your products. Are they environmentally friendly? Are your products created using humane and ethical methods? People don’t like it when they find out the things they buy are produced with unethical standards. In addition to being great for stakeholders, corporate social-responsibility programs can put your business in a positive light. Standing out in a “sea of sameness” is


not always an easy task for a company. Far too oſten, companies don’t last because they just simply are not different enough. You can potentially avoid this fate by following some, if not all, of these ideas. Create a competitive advantage by making your business truly unique. Be creative with offers, customer service, products,


and solutions. It is not impossible to jump out of the mix of competitors. With a great strategy, you can escape mediocrity and wade into the waters of something more special. ❚


As President of 190west, Tom Prendergast has been instrumental in establishing the agency’s reputation as a digital-marketing power- house. Infusing behavior-


driven tactics and measurable analytics into every campaign implemented, Tom has distinguished 190west as an invaluable partner in your buyer’s journey. The real-time insight supports sales by increasing brand and benefit awareness, qualified leads, and producing quantifiable results from your digital-marketing initiatives.


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Drug Testing Lynn M Collins Hampton, NH


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