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[WRE | ADVISOR]


• When you give the “OK” for the new company website to go “live”, you take a risk.


Tere are many more examples of how CEOs, presidents and business owners are the risk takers of the business world. Certainly, you could add to the above list from your own business experiences. But you can’t take foolish risks. You must take calculated risks in business to be successful in the short term – and in the long term. Risks you truly understand and have a good chance of succeeding with. Risks where you know what your boundaries are; how far you are willing to take a risk before it may not be of benefit to your company. Always know your limits in business. Remember: A good deal is always one you can walk


away from. To be one of the successful risk takers in the world of business you need to operate:


• A consistently stable company with employees, culture and finances.


• A business with continuity of products and services.


• A steady stream of sales from customers, both new and established.


• A company with a favorable reputation in the community, however far-reaching that may be.


When, as a CEO, president or business owner you take a risk it’s the chance and the opportunity to grow the business. Taking a risk is also about fulfilling your business dreams. If you play it safe all the time, you will never grow


your business. You will never get to where you want to be. You will essentially stay in the same place. If that’s where you most comfortable, that’s perfectly fine. If you’re growing your business just a tiny bit every year to account for inflation and costs including payroll; and you’re happy with the money you take home from the business, that’s okay too. But it’s not what is on the minds of most successful business people leading a company.


After many years of advising business people across


a wide variety of industries holding titles such as CEO, president, founder or business owner, I constantly hear:


• I want to grow my business. • I want to make significantly more money.


• I want to make an impact on my industry and/or community.


• I want to treat my employees well and pay them well. • I want to make a difference in other people’s lives.


How do you accomplish such goals? You do so by stepping up and being one of the risk takers. • Take the risk to grow your business


• Take the risk to more fully understand where you really want to go with your business


• Take the risk to understand what is possible • Take the risk by having a business plan with


realistic expectations but also stretches beyond the everyday norm


• Take the risks necessary to create a culture and working environment others will feel comfortable with and exceed expectation in productivity


Take the risk to always pursue excellence at your company; and with yourself.


Successful CEOs, presidents and business owners think differently than others; are unique in the way they think about business. It’s what ignites the economy. Are you one of the risk takers in the business world?


If you are, ask yourself:


• What risk(s) am I going to take today in my business? • What chances am I willing to take?


• How am I going to improve and grow the business? • What is my vision for the business? Now and


in the future… Ten incorporate these steps as other successful risk takers do:


• Tink about it. Take time every day by making an appointment with yourself to think through what’s happening and what you would like to have happen in your business.


• Step a little out of your comfort zone.


• When you feel comfortable with that, step out a little further from your comfort zone.


You will find the results to be amazing both for yourself and for the company.


Remember: Risk is all part of being in business. It’s a calculated risk worth taking as a CEO, president or business owner.


Be one of the risk takers in business starting today! To your success! y


Howard Lewinter is a business expert, strategist and advisor to CEOs, presidents and business owners throughout the United States across a wide range of industries. Business people seek Howard’s business advice to solve business problems and issues regarding daily decisions to once-in-a-lifetime opportunities for more success and more profit with less stress. Howard’s website is: www.talkbusinesswithhoward.com.


WIRE ROPE EXCHANGE


NOVEMBER–DECEMBER 2018


73


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