[WRE | ADVISOR]
SUCCESSFUL CEOS AND BUSINESS OWNERS Are Risk Takers
BY: HOWARD LEWINTER D
o you ever wonder why or how people choose their professional paths? For example, why does an astronaut want to go through all the intense training and education to then be launched into space; “to go where no one what gone before”? (To paraphrase the classic Star Trek television series.) Tink of
the risk! He or she is sitting on top of millions and millions of pounds of fuel that is going to ignite and launch the spacecraft into orbit sending it many hundreds of miles from earth. So many things potentially could go wrong. Yet there is no shortage of people who apply to the astronaut space program. An appropriate description would include the words: Risk takers.
Here’s another example of risk takers: Why does somebody take the risk to hang-glide off a mountain? It’s essentially nothing more than a big kite that provides humans with an opportunity to spend time taking in amazing views of our natural world. But it’s a very risky venture requiring multiple safety precautions. One more example of risk takers: Why does someone want to go to the Mariana Trench which is in the deepest part of the vast oceans around the world? It is seven miles down at its deepest point. Te amount of weight on a small submarine is potentially crushing. Yet there are scientists willing to take the risk to explore at those depths of waters. Tere are people who enjoy taking risks. Tere
are people who do not like to take risks in life. When applied to business… CEOs, presidents and business owners, are the risk takers of the business world. Otherwise, why be in business when you could go find a job doing something else with much less risk? CEOs, presidents and business owners are risk
takers every day. If, as a business person, you want to play it safe
don’t take on the responsibility of owning, running, managing and operating a company with you in the top leadership position. Know you must be a considerable risk taker when involved in the game of business if you want to be successful (however you define, success). Tere will be many risks along the way to success and profit in your business. It will sometimes be
unclear whether it’s the correct business decision or it’s not the correct business decision. You may get the most intelligent, up-to-date information and research that can be found. You may plan and anticipate every detail. You will think about it till the very last moment possible. But it’s still a risk. If you don’t have the guts or the stomach for such things as risk and stress as well as fulfilling dreams and being triumphant, then you are not an
individual who enjoys the intricate process of business. You need to be someone who likes taking a chance. As a CEO, president or business owner, you are taking risks and making impactful decisions throughout the day.
• When you hire someone, you take a risk. • When you meet with a customer or client,
you take a risk.
• When you prospect for new business, you take a risk. • When you invest company dollars in a new
product or service, you take a risk.
• When you put your initials on a new marketing plan, you take a risk.
• When you approve new company software, you take a risk.
72
NOVEMBER–DECEMBER 2018
WIRE ROPE EXCHANGE
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