DIGITAL INNOVATION


DIGITAL INNOVATION IN 2019 AND BEYOND


SCOTTISH BUSINESSES EMBRACING


ETALENT


With companies now either having to spend hours reading through a plethora of CVs or significant sums relying on agencies to do most of the hard work, recruitment software can seem like the answer. That’s where eTalent comes in; it’s intuitive, cuts through the noise and saves companies time and money in the recruitment process. Unlike other recruitment soft-


ware, it uses a simple red/amber/ green scoring algorithm based on psychometrics to identify the best candidates, and recruit based on personality and values.


RIDDELL PM


With their ever-increasing contract requirements and specifications, construction companies are under more pressure to deliver a complex litany of operation and maintenance documentation products for new buildings. For almost 30 years, Riddell PM has specialised in producing these products. It prides itself on giving 100% accuracy, on time and error- free delivery with quality to ISO 9001 standards. What’s more, Riddell PM’s solutions are cloud- based, allowing clients access to their documentation at the click of a button. Dave Riddell, managing direc- tor, says: “We’re always develop-


As a seasoned photographer, Thomas Haywood wanted to challenge himself to reach new heights in the fast-paced and ever-evolving world of drone photography. Having been a qualified drone


Nik Plevan, director of eTalent,


says: “Our plan is to continue to innovate and add more and more advanced features to our system - such as video interviewing.” etalent.net


pilot for the past four years now, Thomas is able to give his clients detailed, birds-eye visualisations of buildings, construction sites and developments. He adds value wherever pos-


sible by using innovative methods - such as converting photographs into 3D printable models through photogrammetry - and his servic- es are both flexible and adaptive


In an increasingly crowded digital marketplace, being seen by your ideal customers - whilst avoiding being lost in the sea of names in someone’s inbox - isn’t always easy.


ing new digital products which bring value to our clients. Current- ly we’re procuring software which gives clients real-time reporting on the progress of projects.” riddellpm.co.uk


32 | FUTURESCOT | WINTER 2018


Phoenix Content Solutions is a content marketing agency based in the heart of Edinburgh, and founder Bronwen Winter Phoenix specialises in connect- ing businesses with their best customers by using a combina- tion of innovative software and clever content. Bronwen, also an author and


former journalist, says: “I’m always trying to utilise the latest software to get results for my


In order to stand out in the digital age, innovation and forward thinking are vital for businesses. Embracing the new is essential to avoid stagnation. We’ve taken a look at 10 Scottish companies from a broad range of industries who are pushing the envelope when it comes to digital innovation.


THOMAS HAYWOOD AERIAL PHOTOGRAPHY


to each unique job or scenario. Thomas told us: “My business


survives on digital innovation. If I were to sit around and do nothing, I know I’d get left behind.” thomashaywood.com


PHOENIX CONTENT SOLUTIONS


clients - but it’s also about provid- ing the right information at the right time in the shape of helpful content. Combined with a good strategy, you’ll be unstoppable.” phoenixcontentsolutions.com


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