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cheltonian business Cheltonian Business: VALE KITCHENS


TheCheltonian talks to local businessVale Kitchens to find out what 2018 has brough for themandwhat the newyearwill hold


What has 2018brought for ValeKitchens? This yearwe’ve seen the rise ofmore hi-tech gadgets in the kitchen. Items such as theQuooker boilingwater taps have evolved in terms of efficiency and design and are now economical and eco-friendly. Induction hobswith integrated down draft extractors (which pull steam down rather than up) have become hugely popularwith our customers. InourApplianceShowroom,we’ve


expandedour rangeofLiebherr productswhicharewell-designedand super-efficient. DeDietrichisanother newbrandwitha300-year-oldFrench heritageandproducescutting-edge productsanddesign. Mieleand Rangemasterhavecontinuedto improveandexpandtheir ranges. In ourBed Showroomin Evesham,


we’ve increased our Somnus range. Somnus are renowned for their hand made, luxurious bedswhich are also eco-friendly. These bedswill ensure you sleepwell!


What can a customer expectwhen theydecide topurchase aproduct fromyourself? We’re very proud of our personal service. Fromtotal project management of your newkitchen, to an extensive knowledge ofMiele, Rangemaster andmany other appliance brands –we’ll help you make the right choice.


Kitchen, a Fridge Freezer or aBed. All these are significant purchases and customers should be given good advice and the time to ensure each customer getswhat is right for them.


Whatdoes thebusiness expect


If a customer has a very specific idea for a kitchen theywouldlike, can you create it for them? Yes,we have access to a great range of different cabinets, doors and worksurfaces to achievewhat the customerwants. We offer total projectmanagement, so our designerswillworkwith customers and the trades to pull thewhole project together in theway that they want it.


WhatmakesValeKitchens stand out fromthe competition? I think it’s the personal service.We benefit fromsomany recommendations fromhappy customers, somethingwe are very proud of. People like to have a single point of contactwhen they’remaking a big investmentwhether that’s a


for 2019? We’re in the process of re-furbishing our shop fronts to bring themup to datewith our newcompany branding. We have someMiele Cooking Events coming up and some exciting newkitchen displays in both ourCheltenhamand Evesham showrooms to look forward to.We will also continue to update our appliance displayswith the latest models and gadgets, in particularwe are looking forward to a newrange of cooking appliances fromMiele, due in the early summer. Keep an eye on ourwebsite and socialmedia for the latest developments!


ValeKitchens, 54AndoverRoad, Cheltenham, GL502TL Tel:01242 224404 www. thevalegroup.com


THECHELTONIAN NOVEMBER /DECEMBER 2018 27


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