Strategic Direction 1: Communication


NJMEA will enhance and improve internal and external communications with members, partners, and the public. ACTION PLAN


Timeline


1A. Establish a network to increase social media communications and awareness for NJMEA events, programs, deadlines, etc. (Facebook, Instagram, Twitter, LinkedIn, etc.)


Fall 2018 Ongoing


Who


Social Media Coordinator Webmaster


Metric Yearly Review;


Increase member engagement through Social Media platforms


Social Media Metrics


1B. Establish procedures to increase social media trending opportunities and engagement for collegiate members and others - stories, polls, etc.


Spring 2019


Social Media Coordinator,


Collegiate Chair & Members


Retention of membership from collegiate to active member


Increased collegiate member engagement


1C. Website Organization:


• Ensure all information on the NJMEA website up to date and relevant


• Streamline and enhance content and layout on the NJMEA website and social media platforms to allow for ease of navigation and connectivity


1D. Create a “Spotlight” program to highlight events and programs, schools, teachers, etc. from diverse aspects of music education throughout New Jersey


1E. Establish a Membership Chair position


• Create a new member outreach plan including communication with collegiate chapters


• Work with the Executive Director to consistently recruit, retain, and engage members


1F. Establish a Partnerships Committee


• Serve as a liaison with partner organizations and associations and seek new partnerships


• Solicit new conference session presenters and performers


Summer 2020 Board


Partnerships Committee


Establish and/ or Strengthen Relationships with Partner Organizations


2018-2019 Ongoing


Board;


TEMPO Editor; Social Media Coordinator


Summer 2019


Board Membership Chair


Fall 2018 Ongoing


Webmaster Board


Performance Review; Biannual Review of Website;


Efficient Website Navigation


Social Media Metrics


Increased Member Engagement;


Increased membership


JANUARY 2019


5


TEMPO


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