SHIRES EQUESTRIAN CELEBRATES 50TH ANNIVERSARY S
hires Equestrian turns50 this
September.Fromhumble beginnings, the companyhas evolved intoatrustedhousehold
brand. Malcolm Ainge,founderofShires Equestrian, started the companyin1968 with only asmall loan of stock to sell at cattle markets and racecourse auctions. Nowthe companyhas approximately 1800 stockists worldwide and recently wonBETA’saward forTrade Supplier of the Year forthe second year in arow. Originallybased in Pershore, it wasMalcolm’s
dedication to his customersthat set thecompany on
itsway.Listening to feedback about the poor fit of some of theproducts currently in the market, Malcolm and his father-in-law, PhilWhite, realised that by diversifying theycould produceabetter qualityofproductfor their customers. Using profits from sales, theypurchased asewing machine and designed apattern forsaddlecloths, beforemoving on to rugs. The rugs provedsopopular theywere soon selling all around the UK andEurope. From makingrugs on asingle sewing machine,
in 1976 Shires made themove to abigger factory in
Bromyard.The companygrewtoastaff of 40 and began employing machinists to produce large quantitiesofJute, NewZealand, Wool and Cotton Rugs. Today, Shires has ateamofin-house designersand employs up to 400 people in their factory in China to keep up with demand. With completecontrol overthe design, rawmaterials
company. We feel very privileged to have been supported by so manyloyalconsumersover the yearsand areexcited to continue bringing them products to enjoywith their horses.” The companyisalso incredibly proud of its
and manufacture, Shires canmakequality products that areaccessible to all horse riders. Shires is nowatruly internationalcompany.
www.shires
equestrian.com
With headquartersbased in Herefordshire, an office and distribution warehouse in North America, and adistribution base in Ireland, they areable to better serve their global customers. Despitetheir growth, Shires remain afamily
business.Malcolm’sson and nephewtook over as joint managing directors at the beginning of 2017and his daughter managesthe marketing team. Malcolm remains very much involved with Shires as chairman and wasawarded BETA’sLifetimeAchievement Awardfor his commitment to the equestrian industry earlier this year.“Iamimmensely proud to be marking this milestone with such agreat team of individuals,”said Malcolm.“Wehaveachieved such alot and it’s all down tothe hardwork and dedication from everyone involved with the
RoyalWarrant, granted byHMThe Queen in 2009 after supplying the RoyalStablesfor fiveyears. Shires’dedication to sustainabilityand ethical best practicehelps them meet the standards required to maintain the warrant. The companysupportsthe World WildlifeFund asamember of the Leather BuyersPlatform. The projectaims to increase awareness aboutthe impactofthe leather industry on theRiver Gangesand improve sustainability. Shires also supportsequestrian sport through their sponsored rider
programme.British rider Matthew Wright recently joined TeamShires alongside fellow British, Irish, Canadian andAmerican eventers. Even with their pastsuccess,Shires are
looking toward the futureand the next 50 yearsinthe equestrian
industry.ARMAleg protection and Morettafootwear aretwo new brands forShires overthe past couple of years. The success of thesesparkedfurther creativity and innovation as January 2018 sawthe launch of afurther two brands: Digby&Fox,offering dog products,and anew clothing brand, Aubrion, thatembraces the outdoorswith its competition and casual wear collections. 50 years is only the beginning for Shires
Equestrian. The companyisdedicated to being trustedbyridersfor yearstocome.
HARLEY EQUESTRIAN COUNTRYLIF EST YLESHOP&CAF E
Harley Equestrian everythingyou need for horseand rider.
Harley CountryLifestyle sellinguniquegifts forall thefamilyand to suit allpockets, home accessories andmuchmore. Harley Cafe Mouthwateringhomemade food andcakes.
AT ONLEYGROUNDSEQUESTRIAN CENTRE, COMPETITION DAYS ONLY Harley Equestrian,Eydon Road, Woodford Hals e, NN11 3RG
NEWSHOPNOW OPEN
www.harleycountrylifestyle.com-lifestyle@harleyequestr
ian.com www.harleyequestr
ian.com-erica@
harleyequestrian.com 01327 260818
PleasementionCentralHorseNewswhenrespondingtoAdvertisementsNOVEMBER/DECEMBER2018 67
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