NEWS NEWS BITES
BETA LAUNCHES CAMPAIGN TO IMPROVE FEEDING KNOWLEDGE
THE BE FOUNDATION SKILLS ACADEMY
(ENGLAND) PROGRAMME
British Eventing is pleased to launch the new BE Foundation Skills Academy Programme. Funded by Sport England, the programme is designed to identify, support and develop riders who are demonstrating the potential to progress in eventing. BE is now inviting applications for the first cohort
The British Equestrian Trade Association is set to launch BETA Feed Awareness Week – a new annual campaign to help dispel feeding myths and improve consumer knowledge of equine nutrition. It will run from 10 to 18 November, just as the feed season gets into full swing. This nationwide initiative is supported
by leading equestrian organisations such as the British Horse Society, the Pony Club and British Riding Clubs, and BETA retail members who will be promoting BETA Feed Awareness Week in-store and online. Consumers will find further details and a list of participating retailers and feed companies on the BETA website,
beta-uk.org. They can also join BETA’s extensive social media campaign using the #BFAW18 hashtag.
The campaign will reach out to horse
owners and riders through print and digital platforms, and include social media competitions, nutritional information and advice from leading equine nutritionists, and top feeding tips from some of the sport’s most famous competition riders. “BETA Feed Awareness Week is a
tremendous opportunity for consumers to access sound nutritional advice,” said BETA executive director Claire Williams. “By focusing on good feed practice, separating fact from fiction and helping them to make more informed choices when it comes to buying their feed and supplements, the campaign will play a powerful role in raising awareness of equine nutritional welfare.”
DON’T BE A MUG – ANIMALIFE SUPPORTS ITS RETAIL CUSTOMERS
Animalife, which supplies the renowned Vetro Collection, has introduced a new incentive so that retailers can reward their customers when they visit their local stores. Retailers will be able to give every
customer who spends £15 or more on Animalife’s Vetro Collection a free bright orange travel mug as soon as they make the purchase. Animalife is also giving a further
£100 product voucher to the person who wins its selfie competition for an image posted on Social Media of their mug, horse and Animalife purchase. Managing director Ross Riley explained:
“We provide progressive training for all our retail customers which we see as vital to the ongoing popularity of our products. “It means the science behind our supplements can be passed on to customers so that they fully understand what they are feeding their horses, and the type of products they need.” The Vetro Collection comprises Vetrofen,
Vetroflex and Vetrocalm which is purchased in life stages – growing, healthy, senior
4 NOVEMBER/DECEMBER2018
and intense. Vetrofen targets comfort and recovery and is particularly valuable for giving extra support before and after periods of physical stress or intense activity, targeting joints and muscles which may help with inflammation or bruising. Vetroflex enhances the strength of joints and cartilage and provides the building blocks for the biosynthesis of joint cartilage and Vetrocalm targets calming and behaviour. Also in the range is Vetrogard
which targets gastric comfort. Ross said: “Our products are endorsed
by leading riders, including Piggy French, Trevor Breen and Gareth Hughes, and we are incredibly proud that they can make such a difference to horses and ponies, whatever stage they are at. We hope that this eye-catching offer might encourage horse owners to find out a little more about the Vetro collection by speaking with shop staff. After all, winter is approaching, and a travel mug always comes in handy!” The offer ends on December 31 and
the winner of the selfie competition will be announced on January 7.
of the BE Foundation Skills Academy Programme and is seeking riders competing at the grassroots levels of eventing, showing natural ability and are making positive progress in the sport. The programme also aims to develop riders to feed into the BEF Excel programme and show potential to one day compete at the Senior International level of eventing. The 12 month training programme offers opportunities
for talented riders aged 14 – 18 and will also include training and expert advice across two, two day camps. Along with coaching, successful applicants will gain access to industry specialists from the areas of farriery, saddlery, veterinary, biomechanics, equine nutrition, sport psychology and strength and conditioning. Training and Education Manager, Sean Maxwell
said; “This is an amazing opportunity for young event riders; the training and support covers many of the key areas required by the human and equine athlete today and will help develop combinations to be successful in the future.” The BE Foundation Skills Academy (England)
Programme is open to athletes aged 14-18 who fulfil the following minimum performance standards (MPS) and entry requirements: English Athletes between the ages of
14-18 as at 31st December 2018. Can provide evidence of regularly engaging with and
attending BE 12-21 Training in 2017/2018. (Minimum of three sessions, excluding pre-training for the Under 18 Regional Team Championships at Frickley Park). Has been placed in the top eight in three or
more BE100 (ideally double clear), and/or has been placed in the top 15% of starters at other BE/ Pony Club competitions at this level or above. Has not been long listed, short listed or
represented Great Britain at the Pony, Junior or Young Rider European Championships. Including the MPS above; has been recommended
by the Regional Coach and U18 Regional Coordinator or U18 Assistant as a candidate who has shown commitment to training and is developing the skills and potential to progress in the sport. If the Regional U18 Coach is also the home Coach, then an independent Coach must be used. NB: Consideration will be given to riders who
have only achieved MPS using Pony Results, but they must also have competition results on a horse at BE100 level or above and have a qualified horse available to attend training. Please supply these results with your application. Applications will open on 8th October
and will close on 29th October 2018. The full selection policy and application form can be found at
www.britisheventing.com.
For the latest
newsvisitwww.centralhorsenews.co.uk
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