FEATURE: CORPORATE CHRISTMAS Is your website ready for Christmas?
Christmas is a perfect time to refresh your online presence and consider your Google positioning (Search Engine Optimisation i.e. SEO), to ensure your target audience gets to hear about your great Christmas offers and services. Many businesses put a lot of
effort into Christmas marketing material, events, social media and email campaigns but ignore their organic website traffic, unable to see the importance of Christmas based keywords. By focusing on an organic strategy businesses can enhance profits and introduce new target markets to businesses at this key consumer time, as well as giving them a sound start to generating leads in the New Year. Timing is key; it is common that
search engines like Google will not properly rank web pages straight away. Plan ahead to ensure your Christmas website campaign has maximum visibility in search engines.
A successful online Christmas marketing strategy should encompass:
• Website back end refresh to ensure web code and plug ins are up to date, enabling your website to work efficiently and swiftly.
• Website updated with fresh images and content. People tend to think their decision-making is purely rational, but the truth is all people make decisions emotionally before justifying them rationally. As a result, a successful Christmas marketing campaign should be an emotional one. Focus on the feelings that fit the season, including friendship, “home for Christmas,” good will, giving back and gratitude.
• Website campaign using Christmas keyword phrases to
ensure maximum search engine positioning i.e. SEO. The most common type of keywords searched for around these times are ones that are based on “gifting keywords” and gender based/family members (i.e. Christmas gift ideas for dad), also this can be branched out into service providers and co- workers. Other keywords that are more relevant around this time are “price” derived keywords for stocking fillers and secret Santa (i.e. gifts for under £25).
• Targeted blogs to drive traffic to your website. Write blogs about Christmas festivities and traditions.
• Ensure you are using all marketing channels such as social media, video, email, newsletters.
Visit:
www.pl1webdesign.com
Booking now for all things festive Contact the events team for more information on:
01822 852245
email:
events@moorlandgardenhotel.co.uk www.moorlandgardenhotel.co.uk
September/October 2018 Chamber Profile 21
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