W The SouthWest Chat


elcome to the July issue of SouthWest Horse Trader. If you are picking us up for the first time, welcome.


As I go to press, the temperatures are smoldering


and the horse trainers are getting crankier. The endless hot days are starting to wear on them . . . and here comes July and August in the South! I even saw posts today of trainers threatening to keeping a roll of duct tape next to the arena gate for complainers. We have another training article from Frankie Gay-


tan starting on page 15. This month he talks about First Rides on your 2 year olds. Elaine Swiss discusses con- trolling your horse’s feet for trail riding success in One Step at a Time for Trail Control on page 16. Tommy Powell demonstrates how to Add Smoothness & Speed to the Spin. We sure hope that you enjoy these articles. I’ve had endless days of office work and I have to


admit, I’ve been negligent in my riding duties. There just hasn’t been enough hours in the day. I did put the ex- cuses train to rest and I managed to get a couple of rides under my belt during June. Ironically, when I take the time to groom and ride, I can accomplish so much more in my day. Except for fleeing to the other end of the pasture


when being caught for ride 3 and 4, the horse really en- joys it too. Seriously, she really does. She’s been known


The SouthWest’s Marketing Guide for the Equine Industry


to park herself next to the tie on the trailer hal- terless. As I


type, Therapy the


AQHA Youth World Cup is in Bryan, TX, the Junior Paint World and the Appaloosa Youth Show are underway in Fort Worth. The IEA Western Nationals and the NRHA Collegiate Reining Championship are also running during the NRHA Derby in Oklahoma City, OK. We managed to corral a couple of trainers during


the NRHA Derby to ask them what they look for in a Youth horse. See page 18 for their answers. Watch for coverage on these youth events and more


in our annual Youth Issue in September! The youth issue special will be $250 full and $150 half page full color congratulatory ads. Deadline is August 10. Next month: Feed & Nutrition. Deadline July 10.


Call for Specials! w


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The SouthWest Horse Trader offers equine enthusiasts and affiliated busi- ness’s a regionwide unbiased commu- nication guide to promote the sale of horses, equipment, products or serv- ices. Our staff works hard to provide the SouthWest region with up-to-date and comprehensive information on horse show events as well as to bring together buyers and sellers of different levels and disciplines. Our customer’s advertisements will receive the maxi- mum exposure for their advertising dollar and distribution as well as the highest quality reproduction in our market.


Publisher


Equine Publishing Concepts, Inc. Splendora, TX 77372


Editorial Roberta Johnston - Editor


Kasha Ford - Graphic Artist Advertising Account Reps


Louisa Zai • Jessicah Keller Correspondents


Laura Cannon • Sherri Mell Mailing Address


SouthWest Horse Trader P.O.Box 1865


Splendora, TX 77372-1865 (713) 562-8846


Fax: (281) 689-7290


advertise@swhorsetrader.com www.swhorsetrader.com


© Copyright 2018. All rights reserved. No part of this magazine may be reproduced or copied in whole or in part without written permission of the Editor.


The SouthWest Horse Trader does not endorse and is not responsible for the contents of any ad in this publication. Neither that information nor any opinion which may be expressed here constitutes a solicitation for the purchase or sale of any secu- rities. All advertisements are accepted & pub- lished on the representation that the advertisers and/or agencies are properly authorized to pub- lish the contents & subject matter thereof. The SouthWest Horse Trader reserves the right to refuse any advertising.


The SouthWest Horse Trader assumes no fi- nancial responsibility for errors in or the omission of copy. The publisher will be responsible to no greater extent than the cost of the advertising space occupied by the error.


The SouthWest Horse Trader is published 12 times a year by Equine Publishing Concepts, Inc. Subscription rates: One Year $19 via third class mail. Single copies: $2.50 US, first class. Third- Class postage paid at Houston, TX.


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