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A NEW LOOK


Creating a setting for the new entrance to the Royal Academy


SAVILE ROW: THE DESIGN BRIEF


A continuous material treatment to unify the space around Burlington Gardens–Savile Row junction


“By the end of 2018 this historic corner of Mayfair will be transformed, offering a


more welcoming and thriving environment” Julian Stocks, CEO, Pollen Estate


Since the early 19th century, Savile Row has been associated with the highest quality bespoke tailoring, evident today in the proliferation of tailoring houses which still line both sides of the street. The large display windows of these establishments are quietly opulent, often affording views from the street into large showrooms, some of which could be mistaken for grand domestic sitting rooms. Walking along Savile Row’s eastern pavement, one has frequent views directly into the tailors’ workshops, typically located on the lower ground floor directly below the showrooms. These glimpses momentarily transform the street into a subtle theatre of craft, supported by the attractive social nature of the elevated entrances of its shops. The value of this unique land use is recognised by Westminster City Council and is protected and encouraged through Special Policy Area guidance.


There is a saying that ‘it should take


at least 10 minutes to notice that a man is well dressed’. The same might be said of the streets considered within the East Mayfair Public Realm Vision and Strategy. The streets of East Mayfair should indeed be ‘well-dressed’ but, instead of drawing too much attention to the way the streets themselves look, one’s experience of the area should be formed by the nature of its uses, as well as by the refined architecture and engaging urban grain which supports them. These attributes define East Mayfair’s identity; the role of the public realm is to reveal and to subtly amplify these existing attractive qualities. To this end, the vision promotes the creation of public realm in the area which is quietly composed, elegant and understated. n


Edited extracts from A Vision for East Mayfair by Publica


SAVILE ROW STYLE MAGAZINE 29


Reflect its unique character • Improve the street using the best quality materials to match the international reputation of Savile Row • Celebrate the presence of the tailors through details in the paving at main entrances, and possibly at lightwells, to draw attention to lower ground workshops • Accentuate the linear qualities and rhythm of the street in its design, and create a greater sense of continuity between its two distinct parts (north and south); encourage activity and visual interest at first floor windows • Encourage more activity and visual interest in basements and lightwell spaces • Encourage placement of flags, seasonal curation of windows, opening-up and dressing of all doorways by tenants


Improve pedestrian experience • Increase west side footway width to improve setting for the shops • Create gaps in the parking provision on the west-side to improve connections across the street with raised carriageway flush crossings


Reduce impact of vehicles • Rationalise kerbside parking, waiting and loading zones to improve views across the street, facilitate pedestrian crossing and maximise footway space • Maximise the visual prominence of the footway, with special paving at edges of the carriageway and by bringing parking bays to footway level on stone-paved pads • Improve management of waiting and loading; consider special monitoring and time limits on loading and parking bays • Consider limits on Trade Parking Permits and dispensations (potentially as part of a wider West End study)


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