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A FAMILY AFFAIR


ALEX TAKES THE VINTAGE ROUTE


Black Barathea 2-piece Dinner Suit


“We offer something eclectic, niche and unique and we need to keep telling people our story”


everything. He says: “The customer puts their trust in us as their tailor to make sure they look good. That’s the primary purpose for us being here – to make sure the person who walks in to see us is dressed appropriately. It’s a symbiotic relationship – we give our advice as to what looks good on someone and they might have very different ideas as to what they think looks good. It’s a relationship that evolves over time. Ultimately, people want to put their trust in someone who knows what they like to wear.” William feels that Savile Row is not helped by its


location but, although he can’t actually move it, he thinks improvements are heading its way. “Savile Row is a street that isn’t connected to anywhere,” he explains. “It doesn’t go from A to B. It isn’t on a main thoroughfare. If you know where it is, you know where to go to – you don’t just stumble upon it – but I think some planned redevelopment this summer regarding the pavement and the parking will greatly enhance the look of the street.” Being one of only two privately-owned family businesses on Savile Row – the other is Henry Poole & Co – clearly means a lot to William. “I will always sing the praises of what we do as a profession because I understand what goes into it and the people involved in it are passionate. Having been brought up with a father who was very passionate about what he did, a lot of talk at home centred around the business. I liked the purpose of carrying on the family tradition – that


Blazer, Double Breasted


Alex Hills, a 23-year- old apprentice at Dege & Skinner, has been interested in fashion since he was a teenager and now has an impressive collection of vintage clothing from the 1920s to the 1950s. “I remember watching the Jeeves and Wooster TV series (starring Stephen Fry and Hugh Laurie) when I was younger and I was fascinated by the style of Bertie Wooster and menswear from that period,” he said. Alex, who made the shortlist at last year’s Golden Shears award aimed at aspiring young tailors, started full time in October 2013. “I spent some time as a


coatmaker’s apprentice and now I am upstairs learning cutting,” he explained. “My ambition is to be a fully-trained cutter working full time here at Dege & Skinner, and that should take between three and five years.” One thing Alex has noticed in his time on Savile Row is an age gap within the tailoring fraternity. “There is a generation gap between those who have been trained a long time and a younger generation of people in their 20s,” he said. “Craft skills have become very fashionable in recent years, learning to do things with your hands.”


2-piece suit, Single Breasted


SAVILE ROW STYLE MAGAZINE


23


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