LIVE 24-SEVEN
MALE GROOMING YES, MEN DO IT TOO!
Not so very long ago, it was considered ‘unmanly’ if a guy admitted to taking care of himself. Nowadays, it is considered far more normal for men to tackle their own body hair removal, use face and hair products, and even increasingly using make-up and other grooming products.
required is a little more delicate.) A course of 8 treatments can leave an area up to 80% hair free, and with results from the first treatment, summers on the beach can be much less stressful for lads and dads!
#2 – Body waxing – if budget is an issue, waxing can be a great pre-holiday treatment, with a full chest wax giving the couple of weeks relief from hair growth that would be required on a holiday.
What is also on the rise is men seeking the help of professional services to help with their grooming. The safe and traditional Father’s Day presents of socks, chocolate and novelty bottle- openers is being replaced, by the introduction of male grooming gift vouchers, spa days and skin treatment products..
The most common treatments that men go for, according to Xodos are:
#1 – Most definitely laser hair removal. Men want smooth backs and chests, and even legs and arms, and with the introduction of pain-free laser treatments with the Soprano Ice, it is far more attractive to men than the eye-watering pain of waxing! (particularly if treatment
#3– Face treatments – Men are realising that the advice about UV rays and sun exposure also relates to them, and we are increasingly advising men about skin care, sun protection and providing bespoke home care and treatment packages. Treatments include chemical peels (not as scary as they sound – they are great for getting the skin behaving better, and really help with problematic skin conditions such as Acne, Rosacea, dryness and general ageing), IPL – this is a light based treatment designed to tackle broken veins, pigment spots/age spots and general ageing, and radiofrequency skin tightening for helping with the feeling of loose skin, slack jowls and also general ageing.
#4 – Injectable cosmetics – From lip fillers, facial contouring and treatments to relax the crow’s feet lines around eyes and lines on the forehead, men are happy to have an anti-ageing treatment with a long-lasting result, meaning less commitment. Injectable cosmetics only need to be repeated on average every 6-12 months, so they don’t feel that they are committed to regular appointments.
#5– Tattoo removal – maybe a tattoo from the teen years is coming back to haunt you? Or an ex’s name? Either way, the Lumenis M22 can treat dark tattoos effectively to rid you of the unwanted ink!
#6– Hands and feet – If you want to make a good impression, have neat hands and nails. My nan always said that she judged a man by his hands, so if they weren’t up to scratch, you had your card marked from day one! Perfectly designed for men, hand and nail treatments, and foot treatments are tailored to ensures individual requirements are met.
All clients are treated with the utmost discretion, and all initial consultations are free of charge with no obligation to book ongoing treatment (subject to a refundable deposit). Why not treat Dad to a voucher for Father’s Day? Call 0121 227 4111 to book him in!
BEAUTY AND AESThETiCS
Xodos Aesthetics Ltd Laser, Skin & Beauty Clinic
Aston Wood Golf Club Blake Street, Sutton Coldfield, B74 4EU 0121 227 4111
www.xodosltd.co.uk / 40 AESTHETICS BEAUTY CONFIDENCE
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