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MARCH/APRIL 2018 THE RIDER /43 Joining Forces on Youth Engagement


By Kim Logue Could a “Junior Horse


Sport Association” rebrand for


Canadian Pony Club, save the larger equine community too? On the latest hoofbeats episode we were in discussion with Sara


original venue, the largest classroom at the OVC was too small for the ex- pected turn out, and that the


Thornborough Building in the School of Engineering.


events were transferred to the larger Other changes reflected that the


Chauvin, about her provincials pitch, as well as the recent Equine Symposium. Are you as horrified as we


are to hear that our equine sector is already beginning to die-off, and could, in 15 -25 years, enter a catastrophic collapse? hoof- beats radio recently attended an event that was free to anyone in- volved in any equine sector to discuss the issue. It included a swag bag and entry into door prize draws with any donation! It was a great idea to ex-


pand the breakout discussions to run the entire afternoon. But, the very structured instructions al- most inhibited creative thinking and open discussion. Some of the themes that I noticed were accessibility, marketing, social initiatives, education, and a de- sire to spread awareness that “horses are for everyone!” As well as a focus to recruit the very young i.e. 5-10 yrs, and their parents, to promote an agreed, branded hashtag, and to have all disciplines filtered through OE and to ensure we invite more breeds and equine orgs in the di- alogue. I also compiled this list of


“Actionable Items” from across the groups:


- create new entertaining, educa- tional incentives (need to be cre- ative, fun and appealing for different ages) - speakers, groundwork and con- ditioning classes for horse and rider - field trips for classrooms, extra curricular activities through schools - bring clinicians to small towns - inter-family collaboration and carpooling - volunteer programs - creative, enjoyable on-line con- tent - affordable workshops and training programs, esp. commu- nity based lunch and learns - rebrand pony club, introduce paid staff to structure, become more visible in the larger equine community - bring back horse extension agents - offering more barn tours - an OE template to host events -


educate/accreditation re:


equine therapy/corporate leader- ship programs using horses - implement co-op and high school programs for the equine industries - more promotion of the sports, health and mental wellness as- pects


hoofbeats-radio@blogspot.com Listen at


In terms of suggested small


personal actions you can take, the top idea was: personally invite


people to experience equine inter- action with you!


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