16 CPI


ANDRITZ


Pulp Paper & Logistics


More than just a brown box


Shelf-ready corrugated


cardboard packaging speeds up the supply chain between


manufacturers and retailers


I


n society and around the world there is a growing awareness of sustainability and the importance of the


environment. The environmental debate is here to stay, and it is in this context that household consumers and packaging professionals in multinational corporations alike are asking what they can do to improve their green credentials. Paper mills play a fundamental part in this process with many and varied improvements in production, but it is also useful to consider the steps that are being taken downstream, in the production of the packaging itself. During its useful lifecycle,


corrugated cardboard packaging January/February 2018


Optimised packaging for fast moving consumer goods, food & drink packaging and industrial applications using corrugated cardboard has already created a circular economy, says Andy Barnetson*


meets the myriad demands of flexibility and efficiency and it can be readily tailored to suit the rapidly changing demands of the supply chain. A box will be designed to fit the product every time, unlike other formats such as plastic crates which are a fixed size, may not fit the product well and will therefore involve transporting air. The space efficiency that follows from using corrugated in warehousing and transport can simply mean fewer trucks on the roads and


a corresponding reduction in exhaust emissions and traffic congestion.


Design benefits In addition to space efficiency in warehousing and transport, a significant factor in the success of retail logistics is quick stock turnaround, which is where the versatility of corrugated shelf ready packaging (SRP) comes into its own. Well-designed boxes can be placed straight on to the shelf, without the need to decant


the product, enabling both the rapid replenishment of stock and improving the shopping experience for the consumer with the opportunity for eye-catching graphics.


In a further development, the UK corrugated industry has introduced the Common Footprint Quality (CFQ) standard for fresh produce trays, providing further confirmation that the tray will provide safe and high-performance packaging for fruit and vegetables. It also means that common footprint trays from different suppliers can always be stacked safely and quickly, maximising the use of space in both storage and shipping. By making use of its inherent


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