grows. Unless you are very experienced in web development and know a lot about Google, do not try to build the website yourself. I recommend hiring a web development firm to build your website in order to support your established brand in a consistent way; with an emphasis on design, but that also has content features that will draw traffic. Make sure that your website will include a feature for content management so you can add blog posts and other relevant information about your business and your industry on a weekly basis. You must always be thinking— and be sure to discuss with your web development team—“What does Google want?” Google will get traffic to your website and lead to sales and revenue. Te second most important part of
of time to get properly trained and qualified for the urine specimen collection and the breath alcohol testing is at least 20 hours. You will also need training for other
types of drug and alcohol testing. This will include non-DOT urine specimen collections, instant drug test specimen collections, hair specimen collections, oral fluid specimen collections, and DNA paternity test collections. This additional training can take up to an additional six hours. In addition to training, there are many
things you need for your new business, including but not limited to: a name, address, phone number, fax number, corporate registration, accountant, lawyer, insurance, web site, business cards, promotional materials, and a marketing strategy and plan. However,
20 datia focus
none of these tasks should be completed until you have first established your business mission and a business plan based on that mission. Of course, you will not start generating
revenue from day one, so the marketing strategy and its implementation plan is also critical to your success. I strongly believe that there are two parts to your marketing strategy that are the most important. Te first is your web site. Your website is your storefront.
Tis is how people see you and, more importantly, how people find you. Te Internet is the place where people look to find information about products and services that they need. It is critical that you find a reputable designer that can build a custom website for you that will have the ability to grow as your company
your marketing strategy is your ability to market yourself, network, and build relationships. Tis is a relationship business and people do business with those they know, like, and trust. Relationship-building is critical. Be available and accessible, answer your phone, and be ready to be honest, trustworthy, and able to ask for business. When someone calls you, they want to do business. Be friendly and provide a simple solution and always ask for the order. Your relationship-building will also lead you to other professionals that can help you with valuable suggestions, referrals and coaching. Te success in scaling your small business can be vastly enhanced by the quality of advisors with which you surround yourself. Now, a big part of your relationship-building is your quest for knowledge and your ability to continue to learn more and more day in, and day out, so that you’ll become the go-to person on drug testing in your area. So, you’ve got your training under
your belt, your web site up, and you’re ready to do business. Now, start learning everything you can about the drug testing industry and your competitors. Also,
fall 2017
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