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Drink News


MATTHEW CLARK HELPS LICENSEES DRIVE SALES THIS


The UK’s largest drinks distributor, Matthew Clark, is set to help licensees make the most one of the biggest on–trade events of the year with a host of bespoke deals, ranging advice and POS kits for Halloween.


With 41% of consumers now choosing to go out on Halloween, the event generates greater footfall than both Christmas and New Year. In order to help licensees make the most of this huge sales opportunity, Matthew Clark will be offering special deals across its portfolio, including popular seasonal beer and cider offerings such as Frankenstein (9l cask), Bucket of Blood (9l casks), and Aspalls Mulled Cider.


To help licensees extend the occasion further, customers will also receive a special offers on tequila or mezcal purchases, allowing outlets to tie in with the ‘Day of the Dead’ celebrations and the growing popularity of both spirits. Inspirational serves such as the Cinco de Mayo and Bloody Maria are also available to download via Matthew Clark’s ‘Tequila’ brochure.


materials to help outlets drive footfall.”


Licensees can also take advantage of Matthew Clark’s recently enhanced online ordering platform, which is 100% mobile and tablet friendly and fully optimised for use 24 hours a day. Additionally, users can easily browse over 7,000 products, and purchase at the click of a button.


Highlights from the Halloween offering include;


• Aspall Mulled Cyder, with additional glassware


Ceri Lewis, Spirits Product Controller, from Matthew Clark comments; “With the Halloween opportunity continuing to grow year on year, we are dedicated to making sure that our customers have everything they need to increase sales during this period. Therefore, as well as great deals, we will also be advising on the best performing products via our Direct to Customer brochure, website and emails, to help licensees perfect their range. As with all key seasonal sales periods, our design studio will also be on hand to provide a free menu design service and a variety of POS


• Jagermeister with free Zombie POS kit • Hobgoblin and Hobgoblin Gold, complete with Halloween POS kits


• Sandeman Founders Reserve Port, with a Spook POS kit


• Great Sauza Tequila offers and ‘Day of the Dead’ POS


HALLOWEEN


CHARITY HOSPITALITY ACTION


OLLECO RAISE OVER £74,000 FOR INDUSTRY


Olleco, the UK’s leading supplier of premium cooking oils and fats, and collector of used cooking oil and waste food has donated a staggering £74,673.09 to industry charity Hospitality Action over the past five years.


Olleco, supply the hospitality sector with premium frying oils, collect their organic waste and convert it into renewable energy. Long standing supporters of the


8 OCTOBER 2017


charity, the company has now raised an incredible £74,673.09 in donations. The funds have been used by the charity to transform the lives of many of its beneficiaries who have experienced challenges in their lives and find themselves in need.


Not only have Olleco donated via their cooking oils, but staff have got involved with the charity’s regional Golden Friends Scheme Lunches. These get-togethers


provide an ideal opportunity for retirees from the industry to meet up with old friends or make new ones and means Olleco staff can volunteer their time to help support on the day.


www.olleco.co.uk/about-us/hospitality-action


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