search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Drinks News


DRIVE BACK BAR SALES BY GORDON’S LAUNCHES NEW PREMIUM GIN


THINKING PINK


Gordon’s London Dry Gin is set to shake up the thriving Gin category with the launch of its new Premium Pink Distilled Gin, providing licensees with the opportunity to appeal to a new, younger, adult audience. Available to the on-trade now.


Tapping into the growing Pink Gin sub-sector, Gordon’s Premium Pink combines the sweetness of raspberries and strawberries with the tang of redcurrant, using only natural flavours. The blush liquid is served up in a tall, narrow bottle, providing a contemporary, premium feel and distinctive back bar presence, helping to drive excitement and sales.


Annalisa Tedeschi, Head of Gordon’s at Diageo GB, comments: “With the launch of Gordon’s Premium Pink, we’re entering a


32 OCTOBER 2017


vibrant sub-sector. Pink Gin already accounts for 6% of total Gin volume and provides a real opportunity to grow the category.


“With this proven popularity, the strength of the well-established Gordon’s brand name and a delicious, refreshing taste, we’re confident that Gordon’s Premium Pink will prove successful with consumers and help to catapult Pink Gin into the mainstream.”


From September, Gordon’s Premium Pink will be supported a £2.1m marketing investment, including a targeted OOH, PR, digital and social media activity, under its ‘Shall We…’ campaign. To maximise sales, licensees can reinvigorate the classic G&T and create a twist on the popular Spritz by adding the following new serves to their drinks menu:


1. Gordon’s P&T (Gordon’s Premium Pink & Tonic) RSP of £4 Fill a large wine glass with ice Mix 50cl Gordon’s Premium Pink with 150ml tonic water Garnish with wedges of fresh strawberries 1.9 units per serve


2. Gordon’s Premium Pink Spritz RSP of £7.95


Fill a large wine glass with ice 50ml Gordon’s Premium Pink 50ml lemonade 25ml prosecco 2.2 units per serve


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52