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ADVERTORIAL


OMNICELL UK&I ARE COMMITTED TO IMPROVING MEDICATION ADHERENCE AND CREATING SAFER AND MORE EFFICIENT WAYS TO MANAGE MEDICATIONS ACROSS ALL CARE SETTINGS


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on-adherence to medication is a major health issue facing the UK. The cost to the NHS of people not taking their medicines properly and not getting the full benefits to their health is estimated at more than £500 million a year2


, with


a further cost of £300m on wasted medication. But the consequences are not just financial and go far beyond what most patients envisage when they forget to take their pills. In the EU alone, nearly 200,000 deaths occur each year due to missed doses of medication3


.


A recent survey carried out by Omnicell found 93 per cent1


of


pharmacists and their staff believe patients don’t understand the impact of medication non-adherence. The survey went onto find that 86 per cent of pharmacy staff felt more should be done to make patients aware of the impact of non-adherence to their long-term health conditions. Shockingly, 93 per cent of pharmacy staff feel that media scare stories about drugs and side-affects (such as statins) impact adherence rates with patients.


At Omnicell we’re passionate about raising awareness of Medication Adherence through our campaign ‘Let’s Take Care of It.’ Our aim is to raise the profile of these problems to the widest possible audience to help


make poor patient health outcomes a thing of the past and further support pharmacists in tackling these issues


‘All major chronic illnesses,’ says Paul O’Hanlon, Managing Director of Omnicell UK, ‘require effective adherence and medication management - without which people won’t get better and, at worst, their health may even deteriorate. Whilst the reasons for non-adherence amongst patients are varied, none are insurmountable. There are a range of solutions available to support patients in adhering to medication. This includes easy-to-use weekly pill packs which contain all medication packed into individual blisters for different days and times of the week, so patients know what to take, and when to take it.’


As a total solution provider and specialist in medication adherence and automation, Omnicell provides a range of adherence products. As market leaders, we are at the forefront of innovation so, as well as offering reliability and experience, we also lead the field when it comes to new state- of-art products.


SureMed by Omnicell adherence packs help your patients to take the right pills and the right dose at the right time and they are already widely used in Scotland under the NHS Scotland


References 1. www.gov.uk/government/news/action-on-medication-wastage-and-improving-medicine-use 2. Medi-voice Project http://cordis.europa.eu 3. Omnicell Survey of 131 Rowlands Pharmacy Employees


brand. Our packs are designed specifically for use in either the community or care home environment and are subject to rigorous quality testing. They carry the class B standard which is defined by several factors including moisture barrier. The Class B standard means that Omnicell provides the safest packaging when it comes to the integrity and protection of repackaged drugs. It also guarantees SureMed by Omnicell offers the lowest moisture permeable packs available. This ensures that medication reaches the patient in the safest possible condition, ensuring its maximum effectiveness.


In addition to adherence packs, Omnicell offers a range of products and solutions to help you support patients while growing your business. This includes:


Omnicell eMAR – our safe, simple and compliant medication management system for care homes which uses patient specific barcoding coupled with original packs to automate the entire care home medication management and administration process.


Omnicell VBM 200F – our new automated packaging machine for SureMed by Omnicell packs helping you save time and further improve patient safety.


The DB500 and Mini I and II – to help you take the pain and strain out of deblistering and improve efficiency as well as free up valuable time that can be spent supporting patients.


At Omnicell we are customer focused and pride ourselves on offering first class customer service with a dedicated customer services team who are committed to helping you find the right medication adherence solution that works for you, your dispensing practice and patients. It is this passion for both customer and patient care that makes us the leading provider of medication adherence packaging, solutions and technology. This continues to drive us forward to continually develop and bring new innovative products to the market in order to globally improve efficiencies, patient safety and health outcomes.


Paul O’Hanlon, Managing Director of Omnicell UK


SCOTTISH PHARMACIST - 35


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