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Swimming Pool Scene LEISURE OPERATOR


ABOVE: Mark Haslam, Head of Swimming and Sport at Places for People Leisure


communities to play sport, work out and be physically active. We’ve developed a wealth of experience in the design and construction of facilities so that they invite rather than intimidate and we ensure they burst with dynamic and innovative sports and exercise activity that will capture a community’s imagination,” says Mark. The company plans to open three further facilities this year including Sparkhill


Pool and Fitness Centre on behalf of Birmingham City Council, Elmbridge Sports Hub on behalf of Elmbridge Borough Council and a replacement centre for Fleming Park Leisure Centre on behalf of Eastleigh Borough Council. Places for People have been frontrunners in the leisure sector for over 25 years and in recent years have picked up numerous accolades including UK Active Leisure Operator of the Years 2015 and 2016; UK Active Leisure Centre 2016 and Royal Society of Public Health and Wellbeing Award winner 2013 – 2016.


WINNING TEAM


The 8,500-strong team is headed up by Chief Operating Officer John Oxley, who is supported by Richard Millard, Partnership Director, Sandra Dodd, Chief Executive and Carolyn D’Costa the Finance Director. As well as providing a hub for over 30 million people to get engaged in fitness, sports and wellbeing, Places for People Leisure also helps approximately 75,000 children per week in learning to swim. Although the developments aim to replicate the experience within all of their gyms and pools – with the ability to monitor, record and motivate through tracking of activity – the company is using the latest technology to offer the pool users the same experience in whichever facility they use. They have invested in SWIMTAG across all of their sites as Mark


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ABOVE: Places for People manage 72 swimming pools across the country.


explains: “By wearing a wrist band, picked up from reception, the time of each length, the number of lengths, the rest time, type of stroke used and total swim time and distance are recorded to the users account on the SWIMTAG website, accessible by any web enabled device,” he says.


“This year we will be rolling out a new lane display across our pools to further enhance our SWIMTAG customer’s experience as it provides them with instant results. The unit can easily be carried to and from poolside as and when needed for lane swimming sessions.” Mark adds: “We are also planning to roll out our modular pool inflatables which provide variety and flexibility of programming. Each section is interchangeable which enables the inflatable course to be changed on a regular basis, ensuring customers remain enthusiastic and challenged by the obstacle course.” Places for People Leisure Tel. 01276 418200 www.placesforpeopleleisure.org


ABOVE: The company plans to open three further facilities this year including Sparkhill Pool and Fitness Centre on behalf of Birmingham City Council.


ABOVE: (L-R) John Oxley, Chief Operating Officer, Richard Millard, Partnership Director, Sandra Dodd, Chief Executive, Carolyn D’Costa Finance Director.


Swimming Pool Scene LEISURE OPERATOR 31


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