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» Editor’s Note Congratulations Don! I


Graham Longwell graham@fitnet.ca


n early March, the Fitness Business Canada team travelled to Los Angeles to attend IHRSA’s 36th Annual International Convention and Trade Show. We are proud to have one of our own, Don Longwell, founding


editor of FBC, selected for the Canadian Fitness Industry Leadership Award, which was presented to him at the Canada VIP reception (see page 8). The award is presented annually by the Fitness Industry Council


of Canada (FIC) to an individual who has made significant and longstanding contributions to the Canadian fitness industry. While Don was both proud and humbled with the recognition, the award is also valuable because it encourages and inspires others who are at


earlier stages in their careers. FIC is currently accepting recommendations for next year’s award. If you know


someone who might be deserving, contact FIC’s executive director, Trisha Sarker, at tsarker@ficdn.ca for details on submitting a nomination.


CANADA Vol. 18 No. 2 – March/April 2017


BOARD OF ADVISORS Colin Milner


Chief Executive Officer, International Council on Active Aging, Vancouver, B.C.


David Hardy


President, Fitness Industry Council of Canada, Edmonton, Alta.


David Patchell-Evans CEO & Founder, GoodLife Fitness Clubs, President, canfitpro, London, Ont.


Dr. Greg Anderson


Kinesiology & Physical Educ., University College of the Fraser Valley, Mission, B.C.


Hans Muench International Networking


John Frittenburg President, The JF Group, Ont.


Karin Lofstrom Executive Director, Canadian Association for the Advancement of Women in Sport and Physical Activity


Canadian delegates pack the room at the Canada VIP reception during the 2017 IHRSA International Convention and Trade Show in Los Angeles.


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CONTRIBUTING AUTHORS Paula Comfort, Casey Conrad, Barb Gormley, Kathryn Korchok, Isabelle Walker, Lauren Walker


Publisher


Graham Longwell President, Mill Pond Publishing Inc.


Editor Graham Longwell graham@fitnet.ca


Senior Editor Barb Gormley


Design & Print fit2print.ca


General Manager Mill Pond Publishing Inc. Stephen Longwell stephen@fitnet.ca


Vice-President, Sales Lori Longwell lori@fitnet.ca


Correspondence, return address, change of address, advertising or subscription: Fitness Business Canada 30 Mill Pond Drive, Georgetown Ontario, Canada L7G 4S6 Tel: (905) 873-0850 Fax: (905) 873-8611 Toll Free: 1-888-920-6537 Email: fc@fitnet.ca Website: www.fitnessbusinesscanada.com ISSN# 1494-9318


Canada Post Canadian Publications Mail Sales Product Agreement No. 40039312 Return Postage Guaranteed


Printed in Canada


SUBSCRIPTIONS TO FITNESS BUSINESS CANADA and FITNET E-NEWSLETTER Fitness Business Canada is published by Mill Pond Pub- lishing Inc. six times a year: Jan., March, May, July, Sept. and Nov. Please visit www.fitnessbusinesscanada.com to subscribe. FitNet E-Newsletter is published 12 times a year. Bulk subscriptions are available in packages of 2-5 and 6+ at reduced rates. Call 1-888-920-6537.


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