solutions aimed at high performance athletic training and rehabilitation. Alessandri, who was educated as an


industrial designer and trained as a gymnast, has always insisted on beau- tiful design that not only encourages the athlete to train but also elevates the function of the equipment. “When talking about the design of


new equipment, a scientific approach has three pillars: biomechanics, physi- ology and ergonomics,” he says. Attention to the biomechanics of


new equipment means a lower risk of injuries and accidents while training. Attention to physiology means that each athlete’s performance is careful- ly evaluated and assessed according to specific tests or parameters onboard the machines, in order to precisely monitor the training process. And at- tention to ergonomics ensures that the interaction of the athlete with the machine is comfortable, smooth and precise, ensuring optimal performance and lessening possible injury. “Indeed, the performance of


Olympic athletes and professionals has been positively affected by these im- provements,” says Alessandri.


Leaving a legacy But the best Technogym success


story always comes after the Olympics. Because when the athletes go home, the equipment stays. The company donated 600 pieces of equipment to the local people after the


Kinesis


Games, as part of its “Let’s Move for Rio” social campaign which supports disadvantaged communities in Rio, encourages regular people to get in- volved in exercise, sport and wellness, and inspires local soccer players, run- ners, gymnasts and swimmers to pur- sue their goals. After all, where do the next super-


star athletes come from? “The Olympic Games represent a


great occasion to promote, at a global level, the concept of ‘sport for all’ and to encourage physical exercise in gen- eral,” says Alessandri. “So the Games are a unique opportunity for us to con- vey the wellness lifestyle, which is the soul of our philosophy.” FBC


Excite


Kathryn Korchok is a freelance writer whose current passion is tennis. She also loves yoga, dance, hiking, and seeking balance in life.


March/April 2017 Fitness Business Canada 27


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