» Sport For All


Olympic Champions Built Here


Technogym’s innovative equipment benefits everyone from world-class athletes to residents in disadvantaged communities


BY KATHRYN KORCHOK N


erio Alessandri always dreamed of building something. When he was 22, he designed


and built the first piece of equipment that would become Technogym, a global fitness and wellness brand to- day sold in over 100 countries. And during the course of the company’s


24 Fitness Business Canada March/April 2017


34 years, Alessandri has also built champions. The Italian-based company has


been the official equipment supplier for the last six Olympic Games, includ- ing the Rio 2016 Summer Olympics. The company also supports and part- ners with some of the world’s top soccer teams, America’s Cup sailing crews, European basketball teams, and Formula 1 racing teams, including Team Ferrari and Team McLaren.


The Olympics connection Last summer in Rio de Janeiro,


Technogym equipped 15 Olympic fit- ness facilities—including the main 21,527-square-foot training centre in the Olympic Village and other warm- up and prep stations located at specific competition venues—from tennis to golf to aquatics. The company supplied more than


1,400 pieces of equipment, each fully integrated into the company’s mywell- ness cloud digital platform. Its “Connected Wellness” experience


combined product and digital innova- tion, and the Technogym Ecosystem —an intuitive and comprehensive platform connecting fitness equip- ment, the mywellness cloud platform,


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