apps and wearable devices—enabled athletes to train, track their training achievements, and monitor their per- formances anywhere and anytime. Technogym endorsed an elite team


of athlete-ambassadors, including ten- nis star Rafael Nadal and Jamaican- American track and field star and Olympic medalist Sanya Richards- Ross. It also provided 50 master train- ers to help athletes obtain maxi- mum benefit from the equipment as they prepared for their Olympic performances. How did Technogym become


an exclusive equipment suppli- er to the Olympics and develop a reputation amongst athletes as a champion-builder? “Innovation has always been a key


element behind Technogym’s growth,” says Alessandri, company president and founder. “Innovation, of course, is pivotal for the best athletes in the world, who are used to training with the highest levels of technology and equipment.” Some of Technogym’s latest


innovations introduced to athletes during the Rio Games included:


• SKILLMILLTM , a non-motorized


functional training product designed for athletic performance training that combines power, speed, stamina and agility exercises in one piece of equip- ment. It is a self-propelled treadmill that turns into a strength-training piece by simply adding resistance to the surface through its unique pat- ented multi-drive technology. This versatile type of training is especial- ly suitable for HIIT workouts and for athletic performance enhancement. The SKILLMILL also earned an iF International Forum Design award, at the prestigious worldwide compe- tition known as the product design Oscars.


• Excite, a complete range of tread-


mills, exercise bikes and cross-trainers, featuring UNITYTM


, the company’s lat-


est generation Android interface, de- signed to ensure an intuitive, engaging and personalized workout experience. »


“The Olympic Games represent a great occasion to promote, at a global level, the concept of ‘sport for all’ and to encourage physical exercise in general.” Nerio Alessandri president and founder Technogym


March/April 2017 Fitness Business Canada 25


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