INCAST isn’t your typical trade mag- azine and the man behind the INCAST curtain is not your typical editor. Martin joined the ICI in 1987 and


Leland Martin 1990


INCAST Involves Entire Institute Staff, Membership


Leland Martin is not only the maga-


zine’s editor; he has been the only editor since its launch in 1988. That’s quite an achievement in its own right, but it is especially impressive when you realize he is also the magazine’s most prolific contributing writer, staff photographer, graphic designer, advertising sales repre- sentative, and production supervisor. Not too shabby for man who had never edited a magazine before joining the Institute. He is not entirely alone though. The rest of the ICI staff pitches in with billing, proofreading, and administration support. In fact, Martin’s wife, Susan Martin lends a hand proof reading. She may be the only person who has read every word of every issue for 25 years, which is about 4.5 million words (estimated at a conser- vative average of 500 words per page and 30 pages per issue 12 times every year). And the authors of technical articles come from casters and suppliers through- out the industry. In truth, it takes the en- tire ICI membership to produce the mag- azine, since it all about you– your stories, your business and your industry.


“had no clue what investment casting was.” But, that was ok, because the ICI didn’t have a magazine yet. The day before his interview for the job, Martin stopped by the Institute office to pick up a copy of the magazine to prepare for his interview. He met the energetic and creative Executive Director, R. Russell Stratton, who informed him that they didn’t have a magazine yet and that’s why they were interviewing. Stratton asked how Martin was go- ing to write about an industry you don’t know anything about? Martin responded, “Well, I do it all the time.” A native Texan, Martin earned his B.A. in journalism and English education from West Texas A&M University, M.A. at New Mexico State University. and did post graduate work at Texas Tech Uni- versity and the University of Texas of the Permian Basin.


Prior to joining the ICI, he was a


school teacher, a newspaper reporter, and then 15 years public relations news me- dia experience in academia as News Edi- tor at New Mexico State University and


Tim Kinney is a marketing strategist and senior vice president at Anton West Advertising whose team has helped over 14 clients become the fastest growing or fastest turnaround in their category. With extensive experience in the investment casting, aerospace and automotive markets, Tim is a frequent guest speaker at Investment Casting Institute events. He first met Leland Martin in 1999 while serving at Howmet Castings when Martin sold him an ad in INCAST.


Kinney can be contacted at 904-484-7010 or at tpkinney@ antonwestadv.com.


INCAST Editor Leland Martin 1990


Investment Casting Institute Executive, Director Michael Perry, left, recognizes INCAST Editor Leland Martin for 25 years of service to the Institute.


Director of News & Information for the University of Texas of the Permian Basin. The journalism degree served him


well. And, writing for a university, where the topics are all over the board from arts to astronomy to animal husbandry taught him to learn quickly. Since


its


launch, INCAST has


changed considerably. It has grown from 12 pages to as many as 96 and circula- tion has more than tripled.. It has also changed format and in editorial content. Martin


anticipates transformation


in the future, especially given the influ- ence of electronic media and the experi- ence and expectations of readers and the industry.


Print media overall is undergoing an evolution of sorts. Martin expects INCAST will likely change more in the next two or three years than the last 25 combined. What’s going to make the head- lines in the future? No one is sure but, as Martin says, “it will probably be more change, just faster.” We’ll have to read and find out.


August 2013


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