From “No Clue” to “Industry Voice–” The 25-Year Evolution of INCAST


From “No Clue” to “Industry Voice–” The 25-Year Evolution of INCAST


by Tim Kinney by Tim Kinney


Where do you look for the latest news, information and the inside story of the investment casting industry? There’s only one source exclusively dedicated to investment casting and you are reading it now – INCAST Magazine. And, in 2013 INCAST celebrates its 25th anniversary. If you are an ICI member who enjoys reading INCAST cover to cover each Institute member who enjoys reading cover to cover each month, it


will come as no surprise that INCAST survey. And, as INCAST earned its place as the voice of the Institute and the in- dustry. It is THE source of information regarding the Institute and the industry itself. It is the ONLY monthly publica-


garding the Institute and the industry it- self. It is the ONLY monthly publication devoted specifi cally and exclusively to investment casting.


It is THE source of information re- tion devoted specifically and exclusively to investment casting.


Where do you look for the latest news, information and the inside story of the investment casting industry? There’s only one source exclusively dedicated to investment casting and you are reading it now – INCAST Magazine. And, in 2013 INCAST celebrates its 25th anniversary. If you are an Investment Casting month, it will come as no surprise that INCAST consistently earns high marks in the ICI’s annual member satisfaction consistently earns high marks in the ICI’s annual member satisfaction survey. And, INCAST earned its place as the voice of the Institute and the industry.


Humble Beginnings INCAST was the brain-child of past


Humble Beginnings INCAST was the brain-child of past


Executive Director, R. Russell Stratton (1987-1991) and the board of directors at the time. It started as a 12-page, black and white, print newsletter for foundry and supplier members of the ICI. Its mission was to promote the Institute and feature articles of industry news as technology advancements were rapidly changing the industry. These were the days when sin- gle crystal and directional solidifi cation was new -- when we didn’t have robotic cutoff or digital spec fi le transfers. The fi rst issue featured rapid prototyping and the industry was skeptical, with a head- line that ran, Rapid Prototyping: Invest- ment Casting Revolution or Pipe Dream? As more technical


added, INCAST became an educational


added, INCAST became an educational resource. Then, with the introduction


articles were


Executive Director, Russ Stratton (1987- 1991) and the board of directors at the time. It started as a 12-page, black and white, print newsletter for foundry and supplier members of the ICI. Its mission was to promote the Institute and feature articles of industry news as technology advancements were rapidly changing the industry. These were the days when single crystal and directional solidification was new -- when we didn’t have robotic cut- off or digital spec file transfers. The first issue featured rapid prototyping and the industry was skeptical, with a headline that ran, “Rapid Prototyping: Investment Casting Revolution or Pipe Dream?” As more technical articles were


resource. Then, with the introduction of an offi cial editorial calendar in 1990, members were assured that every step of the investment casting process would be covered during the year. These improve- ments helped INCAST evolve from an Institute


publication into an industry


publication. Editorial coverage included not just the investment casting process but also promotion of investment casting product. So, readership then expanded to include users and buyers of investment castings.


How Many On Staff? Paralleling the changes in the indus-


try, INCAST launched just at the dawn of the transition of the analog publishing technologies to digital desktop publish- ing technology, which allowed the ICI to publish a high quality magazine without a large staff.


are right! INCAST Publishing History Highlights


February. 1988 - The inaugural newsletter issue is published


August 1989 - The newsletter is designated as a magazine with advertising.


January 1990 - INCAST is published in full-color with an official editorial calendar.


January 2008 - Circulation is expanded to include casting end users.


May 2012 - INCAST goes digital. Electronic issues are made available to mem- bers online.


International Magazine of the Investment Casting Institute Volume XXV, Number 5, May 2012


North American Investment Casting Market Up 9%


When and How to Use Ceramic Filters


Uni-Cast Proprietary Process Controls Solidification of Liquid Aluminum Alloys


PROFILE:


Electralloy Continues History of Providing AOD-Refined Master


Here’s a short quiz: How many peo- ple does it take to produce INCAST ev- ery month? 1.) 1,691 2.) 5 3.) 10


If you guessed number 1.) or 2.) you


of an official editorial calendar in 1990, members were assured that every step of the investment casting process would be covered during the year. These improve- ments helped INCAST evolve from an Institute publication into an industry publication. Editorial coverage included not just the investment casting process but also promotion of investment casting product. So, readership then expanded to include users and buyers of investment castings.


Investment Casting Institute


6


August 2013


Legal Ease p. 24


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