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THE HERALD FRIDAY FEBRUARY 3 2017


Like us on Facebook facebook.com/ceredigionherald


Hybu Cig Cymru by Rhys Llywelyn,


minded, sentimental and well-meaning guff it might be, but it’s the sort of high- minded, sentimental and well-meaning guff which has allowed America to create a myth of itself as the home of the free and land of the brave - and to market that myth around the world. As smart slogans go, ‘Give me your


tired, your poor, Your huddled masses yearning to breathe free’, definitely sells the sizzle not the sausage. The 45th President of the USA has


managed to change that with a stroke of the pen. America has had intermittent fears


of immigration and foreign nationals entering its shores with their heathen foreign ways since its foundation. However, and as befits the President who rules by Twitter twattery, Donald Trump has perpetrated the sort of mistake that creates its own epithet. Yes, readers, this is a full-on policy trump. Draenog wants to make one


thing clear before he continues: Mr Trump was elected under the United States constitution under the rules governing presidential elections. And until someone provides Draenog with evidence of the KGB rocking up en masse to stuff ballot boxes, that is the end of the matter. It doesn’t matter that Hillary Clinton had more of the popular vote; she racked them up where they didn’t influence the result and lost them where they did: them’s the rules, for the hard of thinking. In truth, one bad candidate beat another bad candidate. Now, Donald Trump has his hands


on the levers of power, or at least has a pen put in his hand to sign things by those who do, he is delivering precisely the sort of ill thought-out shit storm of half-baked ideas and full-on drivel you might have expected from someone who said that is what he was going to do all along. And that matters to quite a lot of


Americans, because it shows he is a man who does what he says, instead of being a Washington insider who adds bits on to policy like lights on Christmas tree. So, those of you so inclined can


dial down the mock-horror and hand- wringing. Instead, Draenog asks you to consider something rather more


important.


Scunthorpe. The unintended consequence of


Donald’s full on policy trump is to leave Draenog in the awful position of commending Boris Johnson and the Foreign Office for at least clarifying the situation for UK citizens potentially at risk of exclusion from the US – for example Sir Mo Farah, who trains and lives there. Worse still, Draenog finds himself


agreeing with Amber Rudd, whose appointment as Home Secretary is right up there with appointing Herod as a babysitter in a kibbutz. When a Conservative UK Home


Secretary appears before a Commons Committee and says of a new US President’s policy: “I think the important thing is for this government to state that we disagree with the ban and we have said that it is divisive, it is wrong. I will continue to say that,” that is a sign that the stench from the full-on policy trump is repellent almost beyond measure. Ms Rudd also pointed out that


terrorists would ‘use any opportunity they can to make difficulties, to create the environment they want to radicalise people, to bring them over to their side. So it is a propaganda opportunity for them, potentially’. That is the unintended consequence


of Donald’s trump. And now, whenever he thinks of


the 45th President, Draenog will think ‘Scunthorpe’.


efforts to protect our Welsh Lamb and Welsh Beef brands, which are crucial for growing our market both at home and abroad. At the moment, our red meat is


protected under European law through the PGI (Protected Geographical Indication) scheme. This helps place our products in the same category as premium goods such as Champagne and Parma Ham. As well as protecting our meat


against imitation, the PGI status gives customers confidence in its quality and traceability. It’s been a cornerstone of marketing campaigns which have seen the value of Welsh Lamb exports rise from £57 million in 2004 to £133 million in the space of a decade. Along with other members


of the UK Protected Food Name (PFN) Association such as Scottish Farmed Salmon Producers and the Cornish Pasty Association, HCC met


HCC’s Market Development Manager


Protecting our distinctive brands after Brexit JANUARY saw renewed


Agriculture Minister George Eustice at Defra headquarters in London recently to discuss the protection of these brands after Brexit. It’s possible for products from


outside the EU to enjoy PGI status. Colombian Coffee has this protection already, but an equivalent scheme had to be passed into Colombian law, to ensure mutual protection of European brands in Colombia. We were pleased to hear that


Defra is to work on establishing a similar scheme in UK law by 2019, in collaboration with the PFN Association and the devolved governments. PGI status for Welsh Lamb and


Welsh Beef is important not only for continuing to access European markets if trade agreements allow, but also for securing a price premium for Welsh produce in the UK market and for the recognition of our brands in potential new destinations further afield. The three priority markets for


opening access to Welsh red meat at the moment are the USA, China and the Middle East. Diplomatic work has been ongoing for many years, with HCC working with the industry, Welsh and UK Governments, and our equivalent bodies in England, Scotland and Northern Ireland. Progress is hoped for in America and Saudi Arabia over the next 12 months, whereas China may take longer. But to support attempts to grow


new markets, we have to ensure that PGI Welsh Lamb and PGI Welsh Beef remain strong internationally- recognised brands. Securing the future of PGI status is a crucial step in protecting the reputation Welsh meat enjoys for quality and provenance.


Eluned Morgan


Mid & West Labour AM YOU may have been feeling as


unsettled as me over the last week if you’ve been following events in America. In the Assembly this week, we debated the Annual Equality report for 2015-16. I’m proud to say that Labour is the party of equality. It was a Labour Government that introduced the Race Relations Act, the Equal Pay Act, the Sex Discrimination Act, new rights for disabled people and changed the law to allow same sex civil partnerships. Equality and inclusion are at the heart of the Welsh Government’s decision-making process. Labour is committed to social justice and equality of opportunity for all. Equality of opportunity also


means we need good education and good employment opportunities. The economic challenges for rural Wales are many and varied. The


Welsh Government have a number of strategies to enhance the economy. There is a sector-specific approach in addition to a place-based approach founded on the City Region model. There is, however, no strategy which specifically covers vast areas of rural Wales. As I’ve travelled around the region, I’ve been meeting businesses and listening to the views of community leaders. It’s really important, especially with the Brexit vote, that we start working on a new model that delivers better for rural Wales building on our traditional industries and looking ahead to the future. This week, you’ll have heard lots


of talk about schools in the news. The latest school categorisation figures have highlighted those schools still needing the most support. I’m speaking to the regional school improvement body today and will be


visiting schools round the region in the weeks ahead. I know that there is plenty of really good work happening at schools right across the region, so I look forward to sharing that so that our young people get the best start to their education. There are already ideas to share


about keeping our health services as local to communities as possible. Hywel Dda Health Board’s decision to create a Primary and Community ‘Walk-in’ Nurse led service at Tenby Hospital, following a successful pilot in the town last year, is good news. It’s welcome and right that this work will include members of the local community to develop a service that meets local expectation and visitor need. If you’d like to share a comment


or get in touch with me over a local issue of concern, call my regional office on 01437 765588.


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