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THE ASPIRE TRAVEL CLUB


GIVE US YOUR FEEDBACK AND YOU COULD WIN A £50 VOUCHER!


We want your input! Aspire is now well established as the leading travel trade publication for the luxury sector, but we’re continually looking to develop it further to serve you, our readers, in the best possible way. That’s why we want your feedback about Aspire magazine,


the website and our events portfolio. Tell us what you like and don’t like; what you want more of and what you’d like to see less of. If, for example, you’d like us


to hold one of our Luxury Forums in a particular part of the UK, tell us and we’ll do our best to make it happen. Everyone who fills out the survey will


be entered into a prize draw to win a £50 Amazon voucher. To take the survey, please visit:


surveymonkey.co.uk/r/AspireAgentSurvey BOOST SALES WITH YOUR OWN MAGAZINE TO SEND TO CLIENTS


Aspire has launched a consumer-facing magazine to help agent members market holidays to their clients. New digital magazine Discover has been created


following feedback from independent agents and homeworkers, who were calling out for a new way to reach their customers. A pilot edition has been white-labelled for five Aspire


agent members. However, from January, any member can request a white-labelled version to send to customers. The first issue, which launches this month in time for the peak booking season, has a potential reach of more than 110,000 consumers – the size of the combined database of our five pilot agents. The magazine features news from the world of luxury travel; reviews of hotels, airlines and cruise ships; product and lifestyle articles; and in-depth destination features. Being digital means Discover will also be


able to track consumer trends and patterns. With Google Analytics plugged in to the magazine, we’ll be able to see exactly what destinations are captivating your customers by gathering data to establish how long consumers are spending reading features and how they interact with the content on each page.


In 2017, Discover will be published in February, April, July


and October. Lucy Huxley, editor-in-chief of Aspire’s parent Travel Weekly Group, said: “We’re very excited to be unveiling a completely new and free tool for our Aspire members. Discover is one-of-a-kind and will be published four times a year, covering all aspects of the luxury travel sector. “At Travel Weekly Group we’re


always looking to innovate to support our agent audience. This move will allow independent agents and homeworkers to have their very own magazine, which we hope will result in an uplift in enquiries and bookings.” If you would like to sign up for


your own version of Discover, email: hollie@travelweekly.co.uk


aspire december 2016 — 7


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