hospitalitytoday.com | 9
POS can be used as an integrated customer engagement tool to create desirable offers, promote loyalty programmes, and customise vouchers.
When combined with the new generation of POS printers, mPOS systems can be used to wirelessly print receipts, bills and orders or even a reservation ticket at super-fast speed. The same technology combination can make payment processes faster and accelerate the checkout process at the end of a meal, which is a time when guests often want a quick exit.
To achieve a successful mobile POS rollout, hospitality businesses need to incorporate the right solution together with careful implementation. Simply installing consumer-type mobile tablets into restaurants, pubs or hotels is not sufficient as their battery life and fragility are not reliable during an 8-hour shift.
Considerations that caterers or hoteliers should focus on include viability (mPOS tablets need to be robust with commercial-grade operating systems and hardware); sustainability (such as long battery life and lightweight design for staff to carry and use all day); compatibility, (integration with the existing POS systems); and multi-use mobile versatility with the flexibility to transform into a station-based POS when necessary.
Not only does new mobile technology and mPOS help businesses engage with their customers better and in a more meaningful way, it also acts as a market differentiator. Customer expectations and requirements today are higher than ever and the latest mPOS technology offers new opportunities to stand out.
The hospitality market has seen many implementations in recent years. Whether it be social media pages where customers can order online or mobile-friendly websites that let customers browse the menu and download discount vouchers, there’s no doubt that technology is changing the customer experience.
It’s therefore crucial for the hospitality industry to embrace the latest mobile technology and use mPOS solutions to interact more closely with customers, improving customer satisfaction, loyalty and ultimately your sales.
www.posiflex.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34