hospitalitytoday.com | 13 4. Insights at your fingertips


Does your current reservation system allow you to pull out the data you need in order to plan your budget and calculate your return on investment (ROI)?


You should be able to easily draw reports on:


An analysis of your daily transactions, allowing you to gain further insight into what works – for example, you may notice a pattern in high and low days, as well as which payment methods are most popular for your small hotel.


Certain metrics that give you an overview of how well their business is doing . . .


total closed, occupied, and unoccupied room nights


average occupancy, length of stay, lead time, revenue per booking, and daily rate


revenue per available room cancelled reservations.


Your revenue streams – from the online booking websites where you advertise your property, to your marketing & sales efforts.


Without these abilities you will be operating your business blindly, unsure of what is and isn’t working! This means you won’t even know if you’ve hit your targets, meaning it’s time that you took some well deserved time off.


Furthermore, you won’t be able to keep an eye on your business while you’re on holiday.


For a detailed video example of how such a system works, watch this explainer video.


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